Will Progressive Web Apps impact your SEO strategy

Developed with the idea of creating an enhanced and effective website that offers qualities of an app, progressive web app is one modern interesting technology that considerably enhances users’ online mobile experience. The basic aim of this carefully formulated system is combining the virtues of app and web development, providing a cohesive and unique user experience. This renders the site mobile-friendly when users are online as well as offline.

It has been proven from studies that nearly 40% of searches are being performed on mobile devices in the modern world. And mobile usage is certainly increasing, shifting the focus of business owners and web application development companies toward rendering their websites mobile-friendly and ensuring improved user experience. The answer to these demands is the progressive web app which offers the benefits of both the mobile and web features.

Progressive web apps have the capability to support major browsers and to offer functionalities of a native mobile app and app-like experience to users on mobile browsers. They retain the web’s robustness while blurring the line between apps and web content.