Why Your Brand Needs Custom Printed Boxes?
Are you in an e-commerce or retail
business and not seeing the result which you had expected at the start? You
have done all you can do, including producing a high-quality product, on-time
delivery, and good customer service. Besides these, you are not seeing repeat
purchases and gaining customer loyalty. Most probably, the problem is the
product packaging. Nowadays, customers want more than just a product; they want
a complete shopping experience, and it is impossible without a customized
solution. Most e-commerce and retail brands make the mistake of thinking,
"It is only a box." It is not only a way to ship your products to the
customers; it is to make a memorable impression on customers with visual appeal
and functionality.
To reasons to start using custom
printed packaging boxes
In the last year, more and more
people started to prefer online shopping. They are receiving a log of products
in customized packages, and their expectations are only going high. Agree with
us or not, a small box has a great marketing value. In an e-commerce business,
customers don't have one-to-one interaction with the product before purchase.
When their delivery arrived, they first see the package and then unbox it to
view the product. You have a span of few seconds to make their first encounter
with your brand unforgettable and make them recommend your brand to their
friends. You have an opportunity to make a favorable impression with custom printed boxes.
A printed box is more than a
container to secure the product; it represents your brand, and that's why it
has to be appealing. You have to put some effort into the designing and
customization as well. Nobody wants to receive their ordered product in a plain
box. Incorporate things like the brand logo, colors, and patterns for increased
recognition. Get out there and work with an expert to get the design professionally.
When you have a well-designed solution, you can get the following benefits.
Make a lasting impression on
customers
The first impression is the last!
How many of you agree with this phrase? Well, admit it or not, it is right to a
much extent. How we present ourselves in the first meeting can leave a lasting
impression on others' minds, and no matter how hard we try after it, we cannot
change that image of ours. Receiving and opening up the box is part of the
experience, and it should be outstanding. If you want your first-time customers
turned into your raving fans, you have to go the extra mile and impress them
with something unique. An essential thing to ensure is that your box must have
a professional appeal. Don't make it look like as it is designed with
negligence and no skills.
Unlimited marketing opportunities
You never know how a small box can
be your most powerful marketing tool. Maybe, nobody has told you that the shipping boxes with the logo can enhance your brand
image and assure customers that you are a reputable company. Custom printed
packaging can catch the attention of anyone who sees or touches the box. Even
someone passing by the delivery guy holding the packaging can know your brand
only by having a casual look. It does take a little extra effort, but it can be
your strong marketing opportunity. If you have good fortune, the design can
initiate anyone's interest in your product and brand. Loyal customers sharing
their experience on social media handles also result in increased visibility
and exposure.
It makes you stand out
In this COVID-19 pandemic, customers
are avoiding the physical stores and ordering the smallest items at their
doorsteps. It means the competition in e-commerce has increased significantly,
and you have to do something extra to retain the customers. Custom printing
allows you to make your loyal audience feel special and cared only because of
how you package the items. The simplest and cost-effective way is to add small
printed Thank You notes or greeting cards. It will show your customers that you
are putting in an extra effort to give them a valuable experience. It can
result in effect marketing as 40% of customers share their unboxing experience
on social media.
Communicate with your customers
Custom printed packaging allows you
to customize and personalize the box according to your requirements. When it
comes to customization, the sky is the limit. You can use this tool to provide
your customers with all the valuable information. Use the space and communicate
with your customer about all the details. Print your product and brand name on
clear and readable fronts. Tell your customers why your product is better than
others and why they should give your brand a chance. Give the answers to all
the questions. Whatever makes you unique and add value to the brand should be
on the boxes. We are saying to have a complicated design; use the space wisely
and let your creativity shine.
Promote sustainability
We know you are a reliable brand and
adopting sustainable practices for the good of the environment. If you are an
eco-friendly brand, don't be shy and let your customers know about it. Print the
eco-friendly symbol on the boxes, or you can print in bold letters that you are
green. It will only make customers happy and make them purchase your product.
They will take you as an efficient brand that is trying to reduce the carbon
footprints. You can also encourage the customers to share their eco-friendly
habits with you through social media with a hashtag. It will result in brand
promotion and boosted sales.
Whether it is shipping containers or
display boxes, custom printing can go a long way in making your product a
success. All you need is to leave a memorable impression on the targeted
audience with the design. Choose high-quality material and printing technique
to get the best results. If you want to stand out and pump up your sales, don't
take your packaging as an afterthought.
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