Why use PPC?
Pay per Click
It is an internet advertising format used to
drive traffic websites in this format advertiser pays a publisher when the ad
is clicked. PPC is also known by the name CPC (cost per click) is commonly
associated with first-tier search engines.
Quick results:
The greatest advantage of running advertising
campaign in PPC format is that it produces quick results.
In simple words if advertiser has a website
which is working then user just needs to set-up an Adwords account.
After setup Adwords account you are ready to
run your ads in Google network and start generating traffic.
Measurable results:
Another greater benefit of running
advertisements in PPC format that everything user do has a clear measurable
target.
It means user can measure anything that is
related to his PPC campaign whether it is profit, costs, clicks, views etc.
The user can also determine that how much
he/she had spent in his PPC campaign and determine whether he/she generating
results or not. It means that advertiser
or marketer is earning profit or suffering loss.
In a PPC format there is facility of many
types of reports and KPIs providing all the essential information and data.
This data is important for marketing departments and CEO’s of a company.
Targeting the potential consumer:
The greatest benefit of running a PPC campaign
is that marketer/advertiser has full freedom.
The freedom regarding the choice of where and
when your ads will pop-up based on different factors like keywords, location,
website etc.
This freedom allows marketers/advertisers to
target their audience and advertise their products and services in front of
right audience.
Brand recognition:
The running PPC campaign also gives
opportunity of establishing a brand in the market.
The advertiser/marketer can use PPC to target
keywords connected to their industry.
Comments