Why An SEO Audit is Important

Digital Marketing has grown to become a whole lot in recent times. One of the trends rising to become more important is SEO auditing. SEO plays a major part in the growth of a website. Hence, you need to get every aspect of your SEO right. This is where an SEO audit comes in. 

An SEO audit is a process of conducting an in-depth analysis of the performance of your website's on-page and off-page activities. Furthermore, an SEO audit involves evaluating the site architecture for potential problems, analyzing backlinks, social media engagements, etc. 

Summarily, SEO audits aim to diagnose your website’s strengths, weaknesses and opportunities. Doing this is important, and this blog post explores why. 

This article sponsored by Calgary Seo Expert Greg Ichshenko.

IMPORTANCE OF SEO AUDIT TO YOUR WEBSITE

There are different types of SEO audit, and each of these has its respective importance to your website. 

SEO Technical Audit

Technical SEO audits to evaluate the technical parts of your website. This includes examining the code base, hosting data, etc. 

The advantages of technical SEO audits are extensive. First, the technical audit makes it possible to identify technical problems with the website, especially issues making it difficult for Google web crawlers to index it. 

The SEO technical audit also fields a report that summarizes problems and suggests actionable solutions. 

Competitive Website Audit

As the name suggests, the competitive audit analyses what your competitors are doing for their SEO. With this, you can evaluate how your SEO compares to theirs. 

The advantage of this is that you’ll be able to work better on improving your market segment. Also, you’ll be able to discover and develop successful marketing tactics in building your business. 

Understanding the SEO game your competitors are playing can help you strategize and come out up top. Of course, it's also better to hire a professional to help you with this. 

SEO Link and Content Audit

Auditing your SEO content links is also an important aspect of keeping your website up to date. When you conduct this audit, you'll be able to determine what your search ranking is. Link auditing analyses issues with your inbound links, bad links and broken links on your websites. 

Broken links are terrible for your SEO. If you don't identify them, they can affect your website's SEO ranking. It takes time to fix broken links; hence, the better you catch them, the better. 

Local SEO Audit

When you conduct a local SEO audit, you're able to create data and insights that help your website rank better in your locality. In recent times, Google has concentrated on local search rankings for websites. Hence, your website must be optimized for this. 

Areas you get insight from conducting a local SEO audit include; local listings, on-site and off-site activities, local citations, reviews, and local search rankings.

When you do a local SEO audit right, you'll get to improve how people in your locality discover your website. 

CONCLUSION

When you conduct an SEO audit on your website, you get to understand the health of your website. If there are gaps in your website, your competition will take advantage. Hence, it's best to conduct an audit to stay ahead of the curve.