What Makes Magento a Top Choice For E-commerce Businesses

In the current business realm, every entrepreneur during their struggle period is focused on the goal of raising out as a well-established and unconquerable brand. And while there are thousands of business opportunities in the queue, what your business requires is one right decision along with the right path to choose the correct platform. If you are looking to build an e-commerce store, there is a good chance you know Magento comes highly recommended for building such a store. 

You would agree this platform commands a top position as compared to other web-based business solutions. It is equipped with features URL structure, sitemaps, descriptions, and so on to help and support eCommerce business. A combination of SEO extensions and plugins enables the Magento website to rank higher. Now, one is bound to wonder why everyone seems to recommend Magento and if you are too, read on to find out what makes this particular platform a top choice.

    1. Open-source: Magento offers the Magento Community Edition completely free of charge, i.e. one can use it to develop a full-fledged e-commerce store without paying a penny for using the platform. So, with help from expert developers, companies can easily put together top-notch e-commerce stores with avant-garde features and functionalities. And for whatever is missing, you can always make use of third-party extensions and such.

    2. Security: Ensuring high levels of security for an e-commerce store is critical for its success. After all, it has access to and stores an abundance of highly sensitive customer data, yes. This is not a problem at all with Magento, which is brimming with provisions aimed at protecting data against security risks. Plus, every new version for the platform brings along with it a further abundance of security measures to ensure the data remains safe at all times. 

    3. Agility and scalability: Magento is engineered in a manner to proffer exceptional levels of scalability and, by extension, agility. The latest iteration of the popular platform, i.e. Magento 2.0, gets a layered architecture comprising four tiers, each of them optimized to deliver high levels of performance and scalability. This is highly conducive to the use of different facets of the platform’s architecture that can be scaled individually to fulfill the business requirements based on different loads on the system and different use cases among other things. 

    4. SEO-friendly: It fares quite well when it comes to SEO-friendliness, which, in turn, enables e-commerce stores to rank well on search engines. Thanks to features such as an SEO-friendly URL structure, descriptions, sitemaps, and countless other features, Magento does a fantastic job in the SEO department as well. Then there are also the SEO extensions, plugins, etc. — all of which contribute to better rankings for the e-commerce store. The good ranking on Google, ease of crawling by search engines, etc. —serve to make it easier to reach a wider target audience.

There is not a shred of doubt that an e-commerce store can quickly prove to be a very rewarding endeavor. However, to ensure that the store can deliver the kind of growth and sales you are aiming for, it is imperative to first fortify it with the right tools, features, and technologies. Now, as the above discussion demonstrates, Magento makes for a great resource to use to build your e-commerce store. 

After all, Magento helps business owners offer their customers top-notch user experiences, is easy to integrate with third-party apps, is highly stable, and so much more. Suffice it to say there are plenty of reasons why it continues to be a top choice for developers and companies alike. So, if you too want to put it to work for your business, we recommend you start by looking for a trusted ecommerce website design & development company to assist with your project.