What is Marketing Automation? A Complete Guide

Marketing automation utilizes software to automate repetitive marketing operations. Marketing departments can systematize boring tasks like social media posting, email marketing, and even ad campaigns- not mainly because of efficiency, but also to offer a more adapted experience for their clientele. The tech behind marketing automation makes such tasks quicker and simpler to do.

The marketing automation market is witnessing growth and is projected to reach USD 13,974.8 million by 2030.

When we look at the common difficulties faced by companies, we all know that attaining leads and holding customers involved throughout their journey stay top of mind. Along with these aims, companies face a burst of data being gathered but struggle to put it to use.

Marketing automation software can aid your business in overcoming such challenges by putting information to work by rationalizing our workflows.

The majority of businesses take marketing automation as a middle-of-the-funnel tool, best for generating leads via automated email sequences. While email advertising is a great use for marketing automation, this method can direct to a disjointed experience for projections and clientele as they move from marketing to sales, to client service.

Prospects are driven through an imaginary sales channel that is filled with arbitrary touchpoints and irrelevant content. Businesses are making up the same playbook over and over again, instead of reacting to individual customer needs.

However, automated marketing plans must be deployed across the purchaser lifecycle. When marketing automation is caringly combined, it makes a fertile ground for better, long-term relationships with your clientele. When done well, advertising automation delivers a few main advantages to your business:

Each of your prospects’ activities is an additional information point for your advertising strategy, telling you what clientele are seeking, directly in the moment. As helpful as this data is, manually monitoring such behaviors is very tough. However, with the help of marketing automation software, companies can use such inputs across several channels to deeply understand their clients’ requirements and provide the right content at the right time.

These workflows aid in driving qualified prospects to helpful content, generating warm leads that can then be encouraged thoughtfully into clientele. Marketing automation does not stop there though. With the client at the center of the flywheel, businesses can engage customers with tailored workflows that direct to loyal, repeat customers who refer their friends and family.

Bring your company under one roof with streamlined procedures to keep customers at the heart of everything. To reduce customer effort at all stages of the journey, set up processes that work in synergy between individual function teams. Break through silos and work together to provide a unified customer experience right from the very first touch, all the way beyond the customer purchase.

With effective marketing automation, there is no requirement for difficult hand-off procedures, as everything is automatically saved in your central data storing, and internal workflows can aid you in prioritizing tasks as they are required.