What is Internal Linking and How It Boost SEO of Content Marketing?
Even though the concept of internal linking is extremely
simple, the process, as well as best practices, can be particularly complex.
However, there are no two opinions on how vital it is for search engine
visibility and organic
traffic generation. Some internal linking ideas that both SEO newbie
and professionals can readily use:
Internal Linking –
Definition and Purpose
An internal link is a connection between two or multiple
pages on the same website. There are three main reasons why internal linking is
used; as a navigational aid, to define the website architecture and hierarchy,
and to distribute the ranking power and authority across the website. The value
of internal linking lies in it being able to provide distinct paths for web
crawlers to follow, to tightly knit together the pages of the site, and to
promote website stickiness.
Techniques of
Implementing Internal Linking
1.
Create Voluminous Content:
Having a large amount of information that can be distributed
across different pages is a prerequisite for creating a large number of
internal links. When you have a lot of content that can potentially be linked,
you can implement a powerful internal linking strategy. As the
SEO consultant explains, strategies for internal linking do not have to
be necessarily complex; you just need to plan out lots of links pointing to
lots of useful content.
2.
Implement Deep Links:
There are far too many sites that have links just pointing
to the homepage. It is a far better idea to point to different internal pages
so that they can be strengthened for enhancing the overall site SEO. Most SEO
or content marketing novices attempt to provide links to the content page from
all their CTAs asking users to make further inquiries. It is better to avoid
the practice of linking to a top-level page that is already linked by the main
navigation menu of the website. The best links are those that occur naturally
deep in the site structure.
3.
Make the Links Natural:
It is advisable to keep in mind that the real purpose of internal link building is to assist
users in locating information that is useful. A very useful side effect of
internal linking is that it serves to improve the level of user engagement by
delivering information that he is most likely to find relevant while on any
particular page. If the link appears in a natural context, the user is more
likely to follow that link to derive more value. In the process, the user stays
longer on the site and becomes more immersed in the experience being delivered
by the site. For example, if you offer legal help to the married couples, then
you may write an article on this subject for your blog and link it to the
“services” section of the website.
Conclusion
The way to build a stronger internal link profile is to
build a large library of useful content and place links wherever it is relevant
and natural in the browsing process. Keep the requirement of the user in mind
and do not attempt to overly complicate it.
Comments (1)
Rev. Nathan Von Grif...
11
Closer; Strategic Consultant
I like that idea; it also goes along with back-linking the technique that links one of your owned websites to another owned website, which also helps in this process...http://www.ibourl.com/2vzh