Top Ideas to Design a Trade Show Booth That Stands Out

Use lighting to focus attention

 

Lighting draws attention and can be utilised to highlight goods you wish to promote, giving them the exposure they merit. Making motions in the booth is another useful application of lighting. On the other side, excessive lighting will discourage visitors from visiting that location. If your goal in starting a Portable booth design and equipment rental company is to expand it beyond the city where you will be operating from to become a national and international brand by opening chains of trade show booth and equipment rental stores and franchising, you must be prepared to invest money in brand promotion and advertising.

 

Grab attention and be on-brand

 

The easiest part is getting people to notice your booth, which is its main objective. Your company will be the talk of the show if you create a giant pink exhibit and have all of your male employees wear pink singlets and skirts. The challenge is genuinely capturing attention while staying true to one's brand.

 

Beginner exhibitors frequently make the error of choosing the cheapest booth at a trade show without thinking about whether it would attract attention. A trade show's success or failure may depend on whether the cheapest booth option is chosen rather than a more expensive Portable booth design. The worst part is that most exhibitors take the easy route and blend in with the crowd.

 

Use focal points to direct attention

 

To focus viewers' attention on a particular area, focal points are employed. Usually, they are incorporated into paintings, photographs, and architectural designs. The advantage of having a focus point is that it allows you to "manage" where you want audience members to gaze. Your brand will be able to stand out from the competition during a trade fair by using a sizable building as the focal point. One of the greatest POP displays to employ as focal points is to hang signs bearing the company's name.

 

Incorporate motion into your booth

 

The majority of exhibitions are stationary, such as walls, hanging signage, counters, etc. Include some kind of motion in your exhibit—an it's proven, yet underutilised, strategy for attracting viewers' attention. A live mascot, a video wall, or a product demonstration might be used. More people will pay attention to you if you do something unexpected.

 

Be different with unique shapes and materials

 

A booth's layout is comparable to cake icing. Although it won't make the cake taste good, it does make the cake unique. Another strategy to differentiate yourself from the competition is by utilising uncommon materials and shapes that other exhibitors do not frequently use. Consider a hanging sign in the shape of a rocket, for instance, if most exhibitors use circular hanging signs.