Top 5 Digital Advertising Trends to consider in 2023 and Beyond

Digital is the new normal. Everything and everyone around us is evolving in terms of digitization. From networks to connections; forms to bank submissions; telcos to advertisers, almost everything that touches our lives is going digital. Digitization is not new. Since the advent of the internet and smartphones, digital is a normal phenomenon that we know and experience in our everyday life.

Advertising is no exception to this. With time and an increase in consumer requirements, advertising has been uncovered as ‘Digital Advertising’. As a brand, advertiser, or business house, the hunt to be on top is inevitable, and using the best among the rest is also inescapable.

Digital advertising is one such medium that has and will keep businesses and their customers connected and updated in 2023 and beyond. Advertising on television to unskippable ads on YouTube has left its footprints on the minds and souls of every consumer. But, then the trend keeps on changing as nothing is constant. This ever-evolving digital trend has kept businesses on their toes, searching for a new means to capture their audience's attention in 2023.

It's ironic, but if they can get an insight into the future through time travel as well, they would not hesitate. However, as we live in a time of predictions and hope, reading through other articles by industry professionals and experts, we can list a few trends that will help businesses grow and earn more in 2023 with Digital Advertising.

As technology advances, digital trends also progress. But, the main focus remains the customers and not the technology, as the tech is only a medium to reach and engage end consumers.

So, the digital advertising trends that will dominate the market in 2023 and beyond are listed below -

1. Embrace the Power of Video Content

Have you ever realized that the video/visuals you watched last night still linger in your mind, but the content you read has just faded away? Yes, as we all know, visuals have more impact on us and leave a mark on our subconscious minds than just a simple text. Advertisers and brands have understood the attention-grabbing technique that has made them switch from traditional to video ads.

Videos have been watched 249% more times over the last five years. Despite this, only 32% of businesses are using video to generate sales (Source: Wistia).

People watch videos not just for fun, but also to help them make decisions. Videos are a company's marketing effort that energizes, informs, and helps customers visualize the benefits of a product. Brands and advertisers can benefit from the power of mobile video ad platforms such as moLotus, which are interactive and engaging. It is a breakthrough medium that automates business processes. Advertisers can gain customer attention easily with up to 40 sec of personalized and interactive mobile video ads that are sent directly to the customer's mobile phone inbox. These spam-free messages can be played anytime without using any app or data connection. These highly interactive video messages can be played on all types of handsets without paying any extra charge, unlike other platforms or apps.

The video marketing platforms like Vimeo, WeVideo, Vidyard, and Wistia are in trend and users cannot do without them. moLotus is one such mobile video ad platform that easily establishes two-way communication. moLotus video ads can be designed in the form of audio-visual video clips, festive/birthday greetings, brochures, slideshow format, or in the form of showcase format - a combination of text and VO (Voice-over) on every slide. These amazing 5 rich media formats of moLotus have helped telcos and brands achieve maximum ROI and have seamlessly improved customer lifetime value, loyalty, and retention.

In 2023, the content will change dramatically, and your digital content should reflect that change. Every week, millions of people watch hours of video content on their smartphones, join virtual meetings from anywhere, and film movies on their phones. As an advertiser, if your business is not taking maximum advantage of this, you are probably missing out on a huge opportunity.

2. Personalize Advertising

The key to a successful digital ad is personalization. Better customer engagement and higher ROI can be achieved with effective, personalized ads. Personalization as a tool not only reveals your audience's behavioral pattern but also helps you determine how well you know them. You can gain a deeper understanding of your end users' purchasing and usage patterns by analyzing every digital interaction they have. And this next level of digital marketing trend is the real catch.

Businesses are using advanced real-time campaign management tools such as moLotus to obtain valuable insight into the customer's behavioral patterns, preferences, likes, dislikes, and more to personalize ads. moLotus hyper-personalized mobile video campaigns are highly engaging.

Personalization is one such technique that can help your brand stand out from the crowd by developing unique and customized messages that can certainly improve brand recall and retention among its existing and new customers. Personalization not only builds interest in the brand/product but builds trust and personal relationships between the advertiser and the consumer.

moLotus mobile video customer interaction platform is one such medium that establishes customer loyalty, and retention while enhancing CLV and inducing customers to come back again. This unique tech platform helps brands send personalized and customized greetings, wishes, audio-visual clips, and much more to keep customers delighted and engaged. By leveraging artificial intelligence and real-time campaign management tools, moLotus advertising delivers personalized messages tailored to individual customers based on their name, unique code, and any other relevant data. Advertisers should follow the trend and embrace moLotus hyper-personalized advertising campaigns to gain more customers in 2023 and beyond.

3.  Focus On Brand Visibility

Your target audience's brand awareness is determined by the extent of their knowledge and recognition of your brand. Brand awareness is an important factor in promoting a business and its products, particularly in the early stage. Companies with high brand awareness are generally called "trending," "popular" or “buzzworthy." Brand awareness is the key to every successful business and marketing campaign.

In today's consumer market, shoppers rely heavily on research and opinions from others before making a purchase. As consumers develop a bond with a brand, they are more likely to purchase it again without hesitation. This ensures a greater sense of trust and loyalty between brands and consumers.

moLotus hyper-personalized mobile video ads are highly interactive and automated, which keeps the customers engaged and leads them to make a purchase. It also helps businesses create effective brand/product awareness campaigns quickly.

A brand story is an effective way of keeping customers delighted and hooked to the brand. Mobile video customer interaction platforms like moLotus help brands and advertisers create a variety of rich media formats, including videos, greetings, brochures, slideshows, and showcases, to entice customers and drive them to the checkout gateway.

Whereas, advertisements on apps, OTT platforms, mobile web, and social media are intrusive due to pop-ups that are ill-timed, poorly placed, unclear controls, and little visibility. Many consumers choose to block ads by installing ad blockers. In contrast, moLotus mobile video interactive ads stand out visually and remain in customers' message inboxes until they are manually deleted.

4. Enhance B2B Customer Experience

The customer is the king and enhancing their experience is every business's main goal. Customer demand is a priority and B2B marketers must consider improving their customer experience by making product purchases easier and more convenient. 

As customers browse sites, videos, and ads, they purchase products/services when they find one that meets their needs. Efforts should be made to make the advertisement impressive so that customers are compelled to buy. Businesses must create digital ads that not only interact but persuade customers to make a purchase.   

A complete overhaul is occurring in the mobile advertising world. Achieving high customer lifetime value (CLV), higher ARPU, and large margin revenues is not simply about reaching as many consumers as possible but reaching the right customers on time. Switching to a real mobile advertising platform is the best way to do this. moLotus advertising is a cost-effective, instant attention-grabbing platform that ensures rapid returns. In contrast to social media advertising, which consists of skippable and non-skippable advertisements that don't respond to the viewer, moLotus advertising provides better results. With moLotus transformation technology, brands and telcos can achieve greater customer loyalty and retention. Customer support systems have evolved to meet the needs of convenience-driven consumers and speed-driven businesses. Using mobile devices, brands can now serve their customers well.

The more we delve into the digital world, the customer experience becomes an imperative part of the business strategy. Searching for reviews and opinions is just a matter of seconds. An organization that provides a poor customer experience will quickly lose business. Customers will immediately start avoiding their products and reach out for alternatives. In 2023, there is no room for poor customer service.

Digital advertising must focus on providing the best customer experience. A user-friendly and fast web page is essential. But hiding vital information from end users can affect your business. Be clear, precise, and easily workable. Use chatbots or automated platforms like moLotus to make the customer experience easy and effective. An improved customer experience in 2023 will surely be a huge digital advertising trend.

5. Conversational Advertising