Stand Out in the Windy City: Trade Show Booth Rentals in Chicago
Chicago is one
of the top destinations in the world for hosting events. There are several
reasons why the Windy City of Chicago has become such a popular location for
these major events. Also for participating in the events in Chicago, there are
several elements that need to be kept in mind for a successful event.
In this blog, we
will discuss the reasons that make Chicago so special for being a host city of
thousands of important events like expos, trade shows, conventions,
exhibitions, and many others. We will also discuss the elements that should be
incorporated during the making of a trade show booth
construction Chicago.
Why Chicago is
the Top Destination for Trade Shows and Exhibitions
Here are the
reasons that make Chicago the most favorable destination for events:
Firstly, Chicago is conveniently
located in the Midwest, making it easily accessible for attendees coming from
either coast or the middle of the country. The city has two major airports and
both airports see thousands of flights and millions of people throughout the
year. This makes travel to Chicago smooth and efficient for exhibitors and
attendees alike.
Secondly, Chicago has a large amount
of exhibition space available. McCormick Place is North America's largest
convention center with over 2.6 million square feet of exhibit space. Large display for trade show that need
a tremendous amount of room flock to McCormick Place year after year.
In addition to McCormick Place, Chicago
has several other large venues like Navy Pier and the Merchandise Mart that
host sizable shows and exhibitions. The abundance of exhibit space available
means Chicago can accommodate the largest shows in the world.
Thirdly, Chicago offers great
transportation infrastructure within the city, making it easy for attendees to
get around. Chicago has trains, buses, taxis, and other public transportation
readily available to take visitors from their hotels to the convention centers.
Large shows spread across the city
become accessible with Chicago's transit options. Attendees can effortlessly
get to where they need to go. Also, the transport system helps the exhibit booth rentals in Chicago
to transport the logistics easily.
Fourthly, Chicago boasts a vast
array of restaurants, hotels, and entertainment. No matter where a trade show
is located, attendees will find plenty of options for dining, nightlife,
shopping, and lodging. Chicago has thousands of restaurants, cafes, pubs, bars
as well as hotels that provide multiple choices from budget to luxury.
Iconic attractions like the Magnificent
Mile, Millennium Park, and Navy Pier give attendees activities to enjoy outside
the custom trade show exhibits halls.
Chicago's superb amenities make it a great experience for exhibitors and
attendees.
Elements to Keep
in Mind for a Chicago Trade Show Stand
If you are
exhibiting at a trade show in Chicago, you want your booth to stand out and
attract attendees. Here are some key elements to keep in mind when designing
your Chicago trade show stand:
Mobility:
Many of Chicago's trade show venues have massive
floors. Make sure your stand can be easily transported and maneuvered into the
space. Wheels and modularity are must-haves.
Verticality:
Chicago shows tend to have visitors packed densely
into aisles. A tall, vertical stand above the crowd will get noticed. Use
banners, signage, display walls, etc. to bring height into your booth design.
Customization:
Even with a small space, make it unique to your
brand. Bring logo walls, customized furnishings, branded giveaways, and other
touches to the custom exhibition stand to your company. A personalized exhibit is memorable.
Engagement:
trade show booth construction attendees seek
interactivity. Have samples, products, demos, etc. to bring hands-on
experiences to your booth. The more engaging your exhibit, the longer you will
keep visitors staying.
Technology:
Incorporate technology like video screens, touch
displays, virtual or augmented reality, etc. to bring a cutting-edge factor to
your booth. Technology attracts attention and gives you a platform to vividly
showcase your brand.
Theater:
Events, presentations, demonstrations, and the like
presented at your stand will consistently draw in crowds. A stage, seating, and
A/V equipment can turn your stand into a trade show theater destination.
Comfort: Give attendees a place to take a break from walking the show floor.
Add anything to make your booth a comfortable oasis such as Couches, charging
stations, and refreshments. Comfort keeps visitors staying longer and engaged
as well.
Summary
Chicago is a
world-class destination that attendees are excited to visit. Chicago offers
big-city excitements and attractions beyond just the trade show. Many attendees
take advantage of visiting Chicago's renowned museums, historic architecture,
lakefront views, and professional sports teams.
Attendees can
easily extend their business trips into mini-vacations, which incentivizes
making the trip to Chicago. All these factors combine to make Chicago a top
contender when organizations are deciding where to host their trade show or
exhibition.
Keep the
above-mentioned elements in your mind when planning for your trade show booth
displays in Chicago. Combine eye-catching design with engaging
experiences, technology, and comforts to make your booth a must-see at any
Windy City show. With strategic planning and creative touches, your exhibit can
be a showstopper.
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