Latest trends in marketing technology
Artificial intelligence (AI)
Implementing, analyzing, and using real-time intelligence to create artificial intelligence is a marvel created by scientists. From helping robots in wars to medical fields, AI has come a long way from simply solving mathematical algorithms. So imagine how impressive it will be when AI is implemented in marketing.
AI in marketing technology trends has been estimated to hit a massive $ 190 billion industry by 2025. When consumers get what they want with minimal effort, AI has delivered what it promised. And this is precisely why you should incorporate AI into your marketing business.
The best example of successful AI marketing is Alibaba's FashionAI store in Hong Kong. Using smart clothing labels, smart mirrors, and omnichannel integration, the FashionAI store provided customers with a "never like before" experience. 44% of customers gave positive feedback.
AR, VR, XR
Augmented reality, virtual reality, and extended reality play a critical role in the latest trends in marketing technology. Stimulators are known to provide an exhilarating experience for users in the gaming world. So imagine the memorable experience they will provide consumers when implemented in marketing. The pandemic has caused people to buy the most with the tips of their fingers, but there is still a reluctance when it comes to buying more important things.
For example, buying furniture or buying a house still needs a physical check. Well, this is where AR, VR, and XR have played an important role. Ikea has been exemplary in implementing these latest market technology trends. Ikea allows customers to scan the space and place their chosen piece of furniture there. Spacing and dimensions are said to be 98% accurate. In this way, customers can buy the product with complete satisfaction.
The implementation of these interactive functions in the marketing departments ensures total customer satisfaction. And a satisfied customer has proven to be a 99% repeat customer.
Voice search
Voice search is one of the latest marketing technology trends that the marketing giants have already implemented. Voice assistants from Google, Apple, Amazon, and Windows account for their 50% marketing success. This not only provides a personalized approach but also helps maintain sustainability.
For example, let's say a person purchases a specific item through Alexa. In that case, the entire process of placing the product in the cart, making the payment and tracking the shipment until it is delivered is notified by Alexa. Even after delivering the item, Alexa is able to ask about the product after a while. So even if the buyer wasn't satisfied with the product, they could tell Alexa about it. This improves the shopping experience. This implies that even if the customer was not satisfied with a particular product, they would shop with Alexa again.
The popularity of voice search has defined the term that your sales chart will see a decrease if you don't feature it as one of your marketing strategies.
Chatbots
With increasing demand and supply chain for products/services, customers need solutions to their inquiries in a minimum period of time. Technically, a human cannot be present all the time and respond without error. Plus, it leads to a generous investment in the personnel department.
All of this can be avoided and customers can invariably be satisfied if you introduce chatbots, one of the most successful marketing technology trends for providing solutions to inquiries. Chatbots have also been shown to improve the shopping experience. Chatbots can be implemented with the proper AI and ML algorithms. Chatbots are designed to generate quick responses to problems raised, thus saving time and making a customer satisfied.
According to a Salesforce survey, 69% of US customers prefer to receive assistance and answer their questions through a chatbot.
Improved data analysis
When your company has huge customer data ranging from the personal front to behavior patterns, you need to make proper use of it for marketing campaigns. Proper use of data should be the most widely deployed marketing technology trend in 2021.
A business has access to personal information, options, geographic locations, and customer data. This information can be used for email marketing campaigns, virtual assistants, and everything else.
5G
Emerging marketing technology trends will require speed and reliability. For example, website pages should load faster, videos shouldn't be buffered but played smoothly, and chatbots and artificial intelligence features should work effortlessly for a flawless customer experience. And all this is possible if 5G technology is implemented in services.
European countries have big goals in implementing 5G in all possible domains. They have a plan to cover rails and roads to give people uninterrupted coverage while traveling.
Once the fifth generation of mobile technology kicks in, Google plans to remove all sites that are not mobile-friendly.
Billions of dollars have already been spent to build 5G infrastructure; therefore, implementation can occur in a short time. However, the internet experience that 5G promises is sure to gain momentum in businesses.
conclusion
Businesses must implement these marketing technology trends to keep the profit and sales chart high. Even if your current marketing techniques pay off, chances are high that times will change and you will have to implement the latest trends in marketing technology.
There will be several emerging marketing trends that will continue to make companies obtain and retain their customers. What matters is that you must know which of them or a combination is best suited to your business.
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