How User-generated Content From Photo Booth Can Help in Marketing Strategy

Photo booth is no longer a box that sits in the corner of your event venue. The new features in it are gaining the popularity, and today the setup is the entire suite of photos, GIF experience and video. You can use it as a marketing powerhouse that drives branded content by capturing the consumer data and builds a brand story in turn. Here are a few ways how you can use a photo booth at your corporate event as part of the marketing strategy.

• The Power of User-Generated Content: According to researches, 80% of the consumers buy their essentials influenced by the user-generated content. However, it is essential to make sure the event attendees are capturing their photos on the event and sharing those pictures online. Hiring a corporate event photo booth in Melbourne let you go a fast-track way to generate hundreds of pieces of branded UGC (user-generated content) that consumers will feel compelled to share. As a result, you can reach thousands of new consumers with your brand content.
  
  

• Collect the Consumer Data: A slick form to capture the data can go a long way. You can integrate it well with email marketing and create a list of valuable consumer data. As soon as the consumer steps into the booth to view the images that have clicked, a form will pop on the screen to share their details online, which is a quick and easy way for you to have user data.
  
  

• Utilise the Influencers Properly: Are you expecting influencers to attend your corporate event? So, you might be considering them to share something on social media to justify your investment on influencers. What can be more compelling than having a photo booth? Right from creative backdrops to unique photography or styled sets can give you unique experience to compel influencers to provide content that they would love to share.
  
  

• Build the Content Library: At times, brands face challenges to get enough content to share on their own social media channels. By hiring a cheap photo booth in Melbourne for your corporate event, it can open up a possibility to generate a lot of content for the consumers to share, which you can use to maintain a library that can be repurposed across the channels. Each and every image will be shared and captured through photo booth will be provided to you post-event to integrate into the marketing materials and social media channels.
  
  

• Add an Ice-Breaking Session: It’s not only the canapes or glass of wines that can engage the guests to your corporate event. So, when it comes to adding a unique experience, a photo booth can do the job. A special prop collection, cordial booth attendants, USB memory stick, different filter options, quality backdrops, DSLR camera and a guest book can give attendees an immersive experience.

 

 

To make a unique photo booth experience, experts can configure it to post user’s photos on social media accounts, where the users can post the pictures with a dedicated hashtag. A reliable vendor can provide you with the facility of HD video messaging, access to an online gallery, red carpet trail, black/white exterior skin, iPad kiosk etc. to fulfil the communication and branding objectives.