How to Optimize Your Blog Posts

How to Optimize Your Blog Posts

If you already have a blog in place, you have a few goals that you want to achieve with the blog. Blogs have the potential to market your business and make you an authority in your field. However, you are less likely to meet any of your goals if you do not get enough visitors to the blog. This article provides some white label SEO tips to optimize your blog posts and be noticed.

Do a Keyword Research

It is important to know the keywords that visitors use when looking for a product or service you offer. While you may be including some keywords naturally when touching on some topics, it is good to use various tools to help know what words our prospects and competition are using. Some popular tools are Semrush.com and Google Adwords Keyword Tool.

Use Your Keywords Naturally Throughout the Article

Once you know the right keywords to use, it is important that you place them where they will have the most impact on the search engines and human readers. Try to include keywords in the title, several subheadings, and introductory and concluding paragraph, as well as in your meta title. Keep your keyword density low to avoid being penalised by search engines.

Broaden Your Reach Using Social Media

Utilise social media platforms such as Twitter, Facebook and Instagram to broaden your reach and net in an additional audience. When you post new content on your blog page, share on these social media pages. Build a following on these sites and encourage them to share your content. There are free tools such as Hootsuite that enable you to post content in various social media pages at once.

Optimize the Images

Whenever you upload a photo, ensure that you include keywords in the file name section. Besides, include a description with a keyword. The search engine robots also check image alternate text when getting relevant images for a given search.