How to Do Real Estate Marketing and Generate Leads

Nobody wants to start a sub-par real estate career or sit by idly while others experience growth. Today’s real estate market is as cut-throat as ever, especially now that markets are on the rebound. However, that doesn’t mean that you can’t have an awesome career in real estate. You just need a new approach, a little additional knowledge, and a few good tools in order to be competitive.

When it comes to approaching new home buyers, it’s best to do so online. Nearly all new purchasers begin their home search on the internet. Meet potential clients on their own stomping ground, and they’ll be a lot more receptive to your advances.

It’s important to understand the statistics involved in California real estate in order to reach your maximum potential. The highest-earning, most successful agents are very tech savvy, and understand that search is a very important aspect of their businesses. According to a study published by realtor.org, successful agents rate internet search as 7/10 in importance to their business. Those making $50,000 per year or less rate internet search as 1/10. Be smart! Use the internet.

66 study respondents who made more than $100,000 annually closed an average of 20 or more sales monthly. Almost 20% of agents making $200,000 or more annually closed 50 transactions or more every month.  These are handy statistics to use in order to set goals. However, understanding how high-earners are able to secure that many interested home-buyers while still addressing the fulfillment end of their business is more important than the numbers.

High-earning real estate agents don’t have time to search all of California in order to connect with potential clients, but they do need to be expanding their connections on a daily basis. They need to be able to focus on fulfillment while someone else worries about business growth. These agents tend to use a lead generation service like Search Wire in order to line up fresh mortgage leads that will grow their client base. High quality leads are those which offer a real, solid connection with a client who doesn’t have a real estate agent lined up, but is looking for one. Leads should be primed and ready to purchase a home.

Marketing is a vital aspect of running a successful real estate career. Marketing is expensive, but the results are worth the investment. How much should you be spending on marketing? It depends on how much you want to make. Approximately 65% of high-income agents spent $5,000 or more annually on marketing. 42% of the highest earning agents spent $20,000 per year on marketing.

Additionally, those same high-earners spend $2500 or more per year on technology for their business. The more agents spent on technology, the more they made per year. Most agents earning less than $50,000 per year only updated their website once per month, while those making $100,000 per year or more update their websites 2 or more times per week.

Search-Wire.Com is an excellent resource for securing leads and learning what you need to know about real estate marketing. Their leads convert to nearly twice the number of closed purchases than the national average. Take your career to the next level, and learn more about high-quality lead generation today.