How do free apps make money?

 

By now you probably understand how monetization of the paid app works, more importantly, how it generates revenue for the app publisher. Monetization of these apps works in many ways, one of them being the direct payment from the customers while downloading them from the app stores. The question arises when there are free apps in the mix. Currently, there are around 5 million combined apps present in the App Store and Google Play Store, the majority of which are free to download. Then how do these apps on the app market make money for their developers?

Before we come to that, there are a few points that you need to take into consideration. Free apps, when compared to paid apps, are downloaded more in numbers and generate distinctly more profit. Secondly, the mobile app market is a billion-dollar industry, it is here to stay, and its popularity is not going to end anytime soon. According to a report from Google Play Store, free apps account for 98 percent of worldwide Google Play revenue. So before you conclude that free apps are not as profitable as the paid ones, you need to get these facts down. We are going to show you why you don’t need to put your dream of developing an app down and in what ways one can monetize a free app.Read full blog here - How do free apps make money?