You have probably come across the term website localization while
learning about digital marketing. It is being touted as a promising strategy to
reach a wider audience and garner more customers in this globalized world.
Website Localization is often thought of as mere translating the
content of the website into another language. It is not that simple. It
involves translating the content, making it culturally acceptable, and much
more.
The questions that might have arisen for you here is whether to
localize the content in-house or hire an expert service provider. Which is the
better option? Let us find out.
Language Translation
Language translation is at the core of web localization. If you
are planning to localize your website in multiple languages, then in-housing
localization is of no use. It adds to your expenses such as hiring expert
translators of various languages, assigning them the requisite tools and
managing them. Instead, by opting for providers of website localization
services in India, you will reduce your costs and rid yourself of cumbersome
managerial tasks.
Start From The Beginning
Website localization has to begin right from building a website.
Unless you are a big business that is into launching multiple websites, hiring
a localization service provider is the right choice than going for an in-house
arrangement. Most website localization service providers are expert web
developers. Therefore, the process of building a website and localizing it go
hand in hand if you hire a service provider.
Sustaining Localization
You can give yourself credit in localizing the existing content.
But what about the new content you generate. Sustaining localization is
possible only through outsourcing the process than having an in-house team.
With the knowledge that your content gets localized and updated regularly, your
business can work as normal.
Testing the Website
In the end, you need to test the site before launching. It is
possible only with the help of an expert service provider. Localization testing
is for checking whether your site is functioning right in different languages.
It involves checking the hyperlinks, encryption algorithms, broken
strings/design, names, time, dates, currency units, measurements, etc.
Which Is The Right Option?
Cost-wise and technicality-wise hiring an expert service provider
is the right option even if you are a small business owner. It is more feasible
than having an in-house team.
What have you chosen then?
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