Digital India is the boost in Indian E-commerce Industry
From consumers to manufacturers, the Indian
government has exceptionally struggled to empower the country digitally in
terms of technology by increasing internet connectivity and cutting the data price
for all the segments of society. India alone has far more smartphones than the
total population of technology giants like the US.
The digital India programme wants the
digitalization of the entire country and because of that the development will
be at a faster pace and in a few years we will be considered the inhabitants of
a developed country. This mission cannot be accomplished without the proper
guidance and assistance of the government. Therefore, our honourable prime minister
has given approval for ‘Digital India’. This programme will have countless
benefits and will influence every field of the country.
Under this ‘Digital India’ program government
is trying to deliver internet and broadband services to the remotest areas of
the country. The production of smartphones along with internet access is a key
factor for the growth of India’s e-commerce sector.
Besides
online
shopping sites and online retail, other fast-growing areas of the e-commerce
sector include online deals, online travel and classified listings. Nowadays, the
online path is being used for seeking information and making travel
arrangements to a great extent. The ‘Digital India’ initiative taken by the
government of India has also given a boost to the Indian e-commerce industry. Online
shopping has become an addiction with so many online shopping sites coming
every other day.
FACTORS
OF DIGITAL REVOLUTION
The digital revolution in India that has occurred
in the last 5-10 years is due to the following factors:
Ø Rise in Income: From 2015 to 2019-20, India’s income per capita
has increased from approximately ₹1 lakh to ₹1.5 lakh which is about 50% in the last 5 years.
This rise in spendable income has led many users to spend their money on smartphones,
data and internet related services.
Ø Demographics: Our country’s youth is much more ambitious,
materialistic and ready to spend as compared to the former generations. We are
so much more tech-savvy and have fulfilled the huge demand for data usage.
Ø Policies by the Government: The government has strongly supported the public by
offering digital-friendly policies such as reducing the license fees, enhancing
the spectrum limit, relaxing FDI norms, etc. The government has also emphasized
digital banking via reduction in online transaction fees, implementation of UPI
and more. Demonetisation in 2016 has also increased the usage of cashless payments
and electronic transfers.
Ø Reduction in Hardware Price: There was a time when only rich people can afford
smartphones but today they have become affordable and even very important for
most people. As the smartphone industries have started manufacturing cheaper
products, the demands for smartphones have increased.
Ø Cheap Data Price: This has been the other important reason for accelerating
the digital revolution in India. The 4G services launched by Airtel, BSNL and
Vodafone in 2013-2014 was the beginning. This was truly revolutionized by the
Reliance Industries’ Jio in 2015. Jio has offered high-speed data free for
months and provided millions of Indians a glimpse of what digital India can
look like.
HOW TO GROW YOUR BUSINESS IN THIS DIGITAL ERA?
1. Make an Attractive
and User-Friendly Website
No matter how small or big your business is, every business should
invest in creating a good website. The website should contain basic information
regarding your business as well as it should be fascinating. For this, you can
hire a web designing company and also give your inputs so that your goal is
achieved faster and in a proper manner. Always ensure that your website is
user-friendly. It should contain attractive colours and graphics along with
easy-to-find links and tabs.
2. Build a Strong
Existence on Social Media
Make use of social media platforms to do the marketing of your
business. It is the easiest and efficient way of marketing. There are various
social media websites; you can create your business profile on any of the
popular ones like Facebook, Twitter, Instagram and LinkedIn. Making the profile
is not the key; it is about posting data on a daily basis and updating the
page.
It is useless if you create multiple profiles but do not update any
of them. Therefore opt for a lesser number of profiles and keep on updating
them on a regular basis.
3. Make Sure Your
Brand is Liked by Google
Create your brand in such a way that there are lesser negative SEO
penalizations by Google algorithms. Make sure your website content is as per
the guidelines issued by Google. Google helps brands in improving their
business because it itself gain profit from it. Brands reflect credibility that
improves the search results of Google and provides more authentic information
to its searchers. If you will create a versatile brand with good social media
existence it will itself make Google boost your search engine rankings to a
high level.
4. Invest in
Rich Media Content
Rich media is truly
coming up in digital content advertising owing to the level of crowd engagement
it gives in a few simple steps. Whatever media you post on social media platforms
should be made more interactive so that it catches the user’s attention faster.
Rich media means to create a much deeper relationship with the user. Invest in
good quality content – attractive multimedia or video ads.
The Digital India
revolution is ready to create a strong effect on businesses by providing
millions of opportunities. India is on the verge of becoming an important part of
the world economy and trying hard to achieve worldwide leadership.
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