Digital India is the boost in Indian E-commerce Industry

From consumers to manufacturers, the Indian government has exceptionally struggled to empower the country digitally in terms of technology by increasing internet connectivity and cutting the data price for all the segments of society. India alone has far more smartphones than the total population of technology giants like the US. 

The digital India programme wants the digitalization of the entire country and because of that the development will be at a faster pace and in a few years we will be considered the inhabitants of a developed country. This mission cannot be accomplished without the proper guidance and assistance of the government. Therefore, our honourable prime minister has given approval for ‘Digital India’. This programme will have countless benefits and will influence every field of the country.

Under this ‘Digital India’ program government is trying to deliver internet and broadband services to the remotest areas of the country. The production of smartphones along with internet access is a key factor for the growth of India’s e-commerce sector.

Besides online shopping sites and online retail, other fast-growing areas of the e-commerce sector include online deals, online travel and classified listings. Nowadays, the online path is being used for seeking information and making travel arrangements to a great extent. The ‘Digital India’ initiative taken by the government of India has also given a boost to the Indian e-commerce industry. Online shopping has become an addiction with so many online shopping sites coming every other day.   

FACTORS OF DIGITAL REVOLUTION

The digital revolution in India that has occurred in the last 5-10 years is due to the following factors:

Ø  Rise in Income: From 2015 to 2019-20, India’s income per capita has increased from approximately ₹1 lakh to ₹1.5 lakh which is about 50% in the last 5 years. This rise in spendable income has led many users to spend their money on smartphones, data and internet related services.  

 

Ø  Demographics: Our country’s youth is much more ambitious, materialistic and ready to spend as compared to the former generations. We are so much more tech-savvy and have fulfilled the huge demand for data usage.

 

Ø  Policies by the Government: The government has strongly supported the public by offering digital-friendly policies such as reducing the license fees, enhancing the spectrum limit, relaxing FDI norms, etc. The government has also emphasized digital banking via reduction in online transaction fees, implementation of UPI and more. Demonetisation in 2016 has also increased the usage of cashless payments and electronic transfers.

 

Ø  Reduction in Hardware Price: There was a time when only rich people can afford smartphones but today they have become affordable and even very important for most people. As the smartphone industries have started manufacturing cheaper products, the demands for smartphones have increased.

 

 

Ø  Cheap Data Price: This has been the other important reason for accelerating the digital revolution in India. The 4G services launched by Airtel, BSNL and Vodafone in 2013-2014 was the beginning. This was truly revolutionized by the Reliance Industries’ Jio in 2015. Jio has offered high-speed data free for months and provided millions of Indians a glimpse of what digital India can look like.

HOW TO GROW YOUR BUSINESS IN THIS DIGITAL ERA?

1. Make an Attractive and User-Friendly Website

No matter how small or big your business is, every business should invest in creating a good website. The website should contain basic information regarding your business as well as it should be fascinating. For this, you can hire a web designing company and also give your inputs so that your goal is achieved faster and in a proper manner. Always ensure that your website is user-friendly. It should contain attractive colours and graphics along with easy-to-find links and tabs.  

2. Build a Strong Existence on Social Media

Make use of social media platforms to do the marketing of your business. It is the easiest and efficient way of marketing. There are various social media websites; you can create your business profile on any of the popular ones like Facebook, Twitter, Instagram and LinkedIn. Making the profile is not the key; it is about posting data on a daily basis and updating the page.

It is useless if you create multiple profiles but do not update any of them. Therefore opt for a lesser number of profiles and keep on updating them on a regular basis.

3. Make Sure Your Brand is Liked by Google

Create your brand in such a way that there are lesser negative SEO penalizations by Google algorithms. Make sure your website content is as per the guidelines issued by Google. Google helps brands in improving their business because it itself gain profit from it. Brands reflect credibility that improves the search results of Google and provides more authentic information to its searchers. If you will create a versatile brand with good social media existence it will itself make Google boost your search engine rankings to a high level.   

4. Invest in Rich Media Content

Rich media is truly coming up in digital content advertising owing to the level of crowd engagement it gives in a few simple steps. Whatever media you post on social media platforms should be made more interactive so that it catches the user’s attention faster. Rich media means to create a much deeper relationship with the user. Invest in good quality content – attractive multimedia or video ads.

The Digital India revolution is ready to create a strong effect on businesses by providing millions of opportunities. India is on the verge of becoming an important part of the world economy and trying hard to achieve worldwide leadership.