Challenges & trends in Hospitality Management
A career in hospitality management is both vast and demanding. Now, the demand for hospitality management has transformed and there is a change in consumer behavior as well. This has a significant impact on hotels across the globe. New expectations and new technologies play an important role in the international hospitality management industry, as consumer satisfaction is the primary concern when it comes to hospitality. To be successful and employable in the hospitality industry, you will need to possess a whole set of skills. For this purpose you can apply now to some top Hospitality Management colleges in India, they are the best place for learning these core skills set about the hospitality industry. There are many challenges & trends in hospitality management.
However, there is also room for growth. These are the factors that will make the industry reach greater heights. Let’s have a look at them:
Innovative technology: Electronic check-in is the latest technology being embraced by the industry. However, many ls have found the transformation challenging but others have already implemented the innovation. On arrival of the guest, a text message is conveyed to the guest mobile phone about the room number and time, and then send key cards that are equipped with the new identification recognition. that utilizes frequencies. Now they don’t have to confirm at the Front Desk and can directly move to their room and apply the key-card. For many small and other hotels revenues and profits reduce with the use of this technology.
Reputation management: A hotel’s reputation majorly depends on the online reviews, comments, and photos of guests, about their hotel. Most of the reviews are made on social media, i.e. on Instagram, Facebook, Yelp, and TripAdvisor. All these are high ranked platforms. Today the hospitality industry is trying to maintain relationships with guests, as a high level of trust between a service provider and the consumer is the key to success. With online platforms, hotels will have to diversify and start utilizing such platforms to manage their reputation. Reviews and comments can destroy or upgrade a hotel’s reputation. Hotels must engage and respond to the concerns, needs, and requests of clients publicly.
Retaining and finding talent: The industry will have to devise techniques to retain top skills and talents and provide placement opportunities to fresh talents. Besides focusing on referral-based hiring the industry will have to adopt processes that will see a worker’s productivity and morale boosted. Favorable work schedules, technology, or incentives are among the ways to motivate employees.
An increase in international travel: The number of international travels is growing every year. International travels also have different expectations. This means that the staff should be aware of different cultures. Hiring workers who can fluently converse in multiple languages, give information, and offer services in diverse languages will be essential. Hotels with such staff will attract foreign clients. It’s a challenge for most of the small hotels.
Personalizing the client’s experience: Travelers have grown to be accustomed to streamlined and personal shopping experiences. The digital world has started a desire for more personalized traveling and lodging experiences. Hotels will have to step up for providing unique designs and offering local area specific drinks and food. They have to generate memorable activities and mobilize social media traffic if they want to improve client experience.
Loyalty programs: This is another critical challenge that hotels are facing and will face in the coming year. Catching direct clients has posed problems for hotels. Independent hotels and chains should start offering loyalty programs which include discounts and specials. Once a client visits the website of the hotel, must get complete details about the place and about the loyalty program as well.
However, there is also room for growth. These are the factors that will make the industry reach greater heights. Let’s have a look at them:
Innovative technology: Electronic check-in is the latest technology being embraced by the industry. However, many ls have found the transformation challenging but others have already implemented the innovation. On arrival of the guest, a text message is conveyed to the guest mobile phone about the room number and time, and then send key cards that are equipped with the new identification recognition. that utilizes frequencies. Now they don’t have to confirm at the Front Desk and can directly move to their room and apply the key-card. For many small and other hotels revenues and profits reduce with the use of this technology.
Reputation management: A hotel’s reputation majorly depends on the online reviews, comments, and photos of guests, about their hotel. Most of the reviews are made on social media, i.e. on Instagram, Facebook, Yelp, and TripAdvisor. All these are high ranked platforms. Today the hospitality industry is trying to maintain relationships with guests, as a high level of trust between a service provider and the consumer is the key to success. With online platforms, hotels will have to diversify and start utilizing such platforms to manage their reputation. Reviews and comments can destroy or upgrade a hotel’s reputation. Hotels must engage and respond to the concerns, needs, and requests of clients publicly.
Retaining and finding talent: The industry will have to devise techniques to retain top skills and talents and provide placement opportunities to fresh talents. Besides focusing on referral-based hiring the industry will have to adopt processes that will see a worker’s productivity and morale boosted. Favorable work schedules, technology, or incentives are among the ways to motivate employees.
An increase in international travel: The number of international travels is growing every year. International travels also have different expectations. This means that the staff should be aware of different cultures. Hiring workers who can fluently converse in multiple languages, give information, and offer services in diverse languages will be essential. Hotels with such staff will attract foreign clients. It’s a challenge for most of the small hotels.
Personalizing the client’s experience: Travelers have grown to be accustomed to streamlined and personal shopping experiences. The digital world has started a desire for more personalized traveling and lodging experiences. Hotels will have to step up for providing unique designs and offering local area specific drinks and food. They have to generate memorable activities and mobilize social media traffic if they want to improve client experience.
Loyalty programs: This is another critical challenge that hotels are facing and will face in the coming year. Catching direct clients has posed problems for hotels. Independent hotels and chains should start offering loyalty programs which include discounts and specials. Once a client visits the website of the hotel, must get complete details about the place and about the loyalty program as well.
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