Build An SEO-friendly WordPress Website - 7 Actionable Steps to Follow

Online Marketing & E-commerce
Posted by Rahul C.
3
Mar 8, 2022
974 Views
Image

There would hardly be anyone involved with the website design and development. Even in the online marketing field, that does not know about WordPress and its vital role in website development. WordPress is a free and open-source website creation platform or a content management platform that allows one to quickly create a customizable site suited to their needs. It is as simple as that. There are thousands of free and paid WordPress website design themes that one can use for their WordPress website development, making it the preferred platform for folks around the world. We will suggest how to make a wordpress website seo-friendly step by step and suggest you reliable Website Development Company to get free advice.


Why choose WordPress as your website platform?

 

Not this leads to the question of why that is the case? Why should you choose WordPress as your website platform? The ease with which one can build a dynamic website through WordPress is just one of the reasons why that is the case. The second and more important reason is SEO-friendly WordPress site development.

 

Yes, you read that right. The easy process of WordPress website development on top of its SEO friendliness makes it the preferred choice for the SEO Company to do their work on.

 

Guide to Building an SEO Friendly WordPress Website

 

Now since the importance of an SEO friendly WordPress website is pretty evident from its name, the next step is to build a WordPress website.

 

WordPress Secure & Fast Hosting

 

The first thing one needs to do in their SEO-friendly WordPress website creation is getting a suitable domain for their website (if you do not have one). This domain could be the name of your brand or business; keep in mind that it must convey what you are trying to achieve. But in addition to that, one also needs to invest in secure and fast hosting for their WordPress website. Hosting is the internet location for your website. And if it is not secure and has a quick response, it would significantly impact the SEO of the website. So, one needs to invest in secure and fast WordPress hosting.

 

Theme (Responsive, Fast, Easy to Customize, and More)

The next step in building an SEO-friendly WordPress website is selecting a suitable WordPress theme. There are thousands of WordPress themes that one can go for, which is one of the many reasons why this platform is such a hit among website developers. No matter what industry the business is based in, one is sure to find a suitable WordPress theme suited for their needs. But one needs to be careful here as for the website to be SEO friendly, the WordPress theme needs to be responsive, fast, and does not take too much unnecessary space on the hosting. Its customizability is another crucial factor that one needs to take into account.


Add posts and pages to your website.

Once you have installed a theme on your WordPress hosting, the next thing would be to add posts and pages on the site relevant to your brand. For example, if you are a service provider, it would be an excellent practice to create separate pages for each service. Again, this would positively impact the SEO friendliness of the site.

 

Permalink Setup Setting

Permalinks are the URLs of your web pages. Each web page on your site has a unique permalink that decides the path to your web pages. Therefore, it is vital that edit your permalinks to make them more SEO-friendly. It might not seem like such a huge task, but permalink affects the website's ranking as they are an essential ranking factor.

 

Required Plugins for SEO Friendly Site

Next, you need to install some plugins for your WordPress website. Here are some essential plugins that you need:

 

  • Plugin for Cache (W3 Total Cache): to improve the SEO and core web vitals of the site
  • Website caching: to generate static HTML pages that are stored on the visitors' browser
  • HTML, CSS, and JavaScript minification: removing any unnecessary characters from the file and reducing its size
  • Image compression: shrink the size of the image used on the website
  • Gzip compression: a file compression tool
  • Database cleanup: detect and correct any inaccurate records
  • Plugin for SEO (Yoast, ALL IN ONE SEO): Easily manages Meta descriptions, URLs, page titles, OG Tags, Schema, Twitter Card, Google Site Verification, Google Analytics, URL Management, and more on-page SEO activities to optimize the content and improve the readability of the site.
  • XML sitemap creation: a tool that lists all the essential pages of the website
  • Search results appearance optimization: to improve how the search result is viewed
  • Keyword optimization: to optimize the content following the keywords
  • SEO analysis and suggestions: A plugin that will analyze the SEO of the site and provide suggestions on how to improve the score
  • Readability analysis and suggestions: Plugin that will do the same in respect to the readability of the site
  • Internal link analysis: Plugin to analyze the internal linking of the website pages

 

Google Site Verification & Analytics


The second to last step before you make your website visible to the masses is to verify your site ownership with Google and use the analytics tools offered by Google.


Now Live Your Site

 

Once you have followed all the above-listed steps to the letter, only then can you make your website live to your audience?

 

Advantages of SEO Friendly WordPress Website

 

People rarely check beyond the first couple of pages of a search result, and the only way to ensure that a website ranks there is by SEO optimizing it. The advantages of SEO Friendly WordPress websites are suitable in the name. A Local SEO for WordPress Website would not only be easy for Google to crawl, but it would also allow businesses to attract customers with minimal effort.

 

Conclusion

 

In this cutthroat online market, a brand cannot afford to be lax in its online operation. And regardless of how much they invest in their online marketing campaign, it would all be worth for naught if their website, the core of their marketing strategy, is not SEO friendly. So, if you are planning to create a website, ensure it is SEO-friendly. 

You are looking for the best SEO-friendly WordPress website designing company in Jaipur, India. In that case, visit A R Infotech's official website to view our WordPress website portfolio and SEO Services Packages and get free quotes.