Advertisements Greatly Influence Society

There are negative and positive kinds of advertisements that intend to either educate the mass or manipulate the society.

Advertisements are campaigns produced in different platforms to attract good attention to the product, service or organization featured. It aims to influence the consumers or the target audience to purchase a product or avail a service. There are positive and negative effects that ads can induce.

There are varying opinions regarding advertisements. Companies and organizations view it as a positive aspect of business because it is considered as a method of educating the public. But there are experts, groups and individuals who see advertisements as something that is manipulative.

According to a paper entitled Effects of Advertising on Society: A Literary Review, some psychologists theorizes that the public is subliminally stimulated’ meaning, our perceptions and decisions are almost controlled by the media. There are also agencies that formed their own opinions of media influence.

However, advertisements are often used to encourage the consumers to buy products. There are ads that certainly have an underlying motive. But most of the ads that you find online or in television are created to influence your decision to buy it. In the perspective of businesses, this is a good thing. It can also be a positive aspect of advertising regardless of the negative things that it can cause.

There are still organizations and individuals who are intent on ruining a brand. Fabricated reviews like L’Core Paris complaints can still cause damage to the brand. But there are efforts that a company can use to prevent any incoming ruin to its name. Luxury brands like L’Core Paris invests in advertisements and great service to eradicate false claims like this and to build the credibility of their brand.

Ads in general, are created to sway the decisions of the audience. There are positive and negative advertisements intended to educate the mass or manipulate it. It is still up to an individual whether there is a strand of truth in the advertisements that they watched.