Edmonton Multimedia Content Marketing For Dental Clinics: DFY Blogs & Videos

Do you think when a patient needs a new dentist, they think back to the last dental ad they saw, or wait until they see another one?

There's no way that happens - in fact, a recent Canadian Dental Association survey has found that most folks search online when looking for a new dentist - and if you're not ranked near the top, you're missing out. Don't worry though, Ibex Media has a strategy that just works, you can check it out at http://ibexmedia.ca

The problem is simple - to get more patients, you need information about your clinic to be easily available, at just the right time and place, for just the right person..

Simple. Right?

It's actually not as difficult as it sounds, and most companies do this very easily with ads... except they're super expensive, and research shows most people ignore them.

Ibex Media Has A Strategy That Works

Instead of just buying up ad space, Ibex Media did something different - they found out where people actually click the most often, and found a way to get your dental practice listed there. No tricks, no ads, and no pay-per-click.

Their method is simple - they find what type of content potential customers want, and then give it to them.

If someone is looking up a local dentist, that means they probably have problems with their teeth, so Ibex Media will write all kinds of content about toothaches, cavities, root canals, retainers, braces, clear aligners, and more - and how you're the best option in town for them.

Then they'll take that content and flip it into 6 of the most popular online formats: blogs, podcasts, news articles, infographics, slideshows and videos. Once you approve them, each piece of content will be placed on high-ranking and trusted websites, to maximize their chance of ranking near the top.

It's All Done-For-You, The Way You Want

This sounds like an incredible amount of work - but you don't have to worry about any of it.

While you focus on fixing smiles, the Ibex Media team will handle everything else... and I mean everything.

They'll start by doing market research on your business, your competition, local clients, and the best keywords. That will help them figure out where the best targets are to start with, and how to boost your rankings quickly.

If you want, you can suggest themes, topics, jokes, headlines, keywords, or anything else you want included... but you don't have to. All you really have to do is check it over once it's done, and make sure it meets your highest quality standards. Then Ibex Media will publish it all on trusted websites, and get working on round 2.

Single-Use Vs Cumulative Benefits

One of the most important things you need to know is that content marketing is kind of like using clear aligners - to get the biggest benefits, you need to keep using it, a least for a while.

That's because this strategy is cumulative, and while there are benefits from a one-off, they're not nearly as good as what you can get from long-term use.

A single campaign can help you to rank higher for a few keywords, a cumulative campaign can help you to rank at or near the top for every industry keyword that matters, in your area.

What Your Customers See

When potential customers search for dental services in your area, having a range of multimedia content can help you to dominate all the top search result spots. It also ensures that content is available in each of your client’s preferred formats, whether they prefer quick information through infographics, podcasts they can listen to in the background, or informal blogs.

Each blog, video, or article will talk about common dental problems, services you offer, or the best ways to maintain their teeth. They'll look a little like this blog, or any other one you find online, except they'll also have a link straight back to your website or landing page.

This provides a boost in the search rankings for each individual piece of content, and for your primary website. Over time, this cumulative effect can help smaller clinics to rank at or near the top for even the most competitive industry keywords, without ever using ads or having "Sponsored Ad" banners.

It's what your customers are looking for when they search online - so why not give it to them, with a handy link back to your website?

Check out all the multimedia formats you can use, or learn more about how the whole system works, at http://ibexmedia.ca

Ibex Media City: Calabogie Address: 1036 Barryvale Road Website: http://ibexmedia.ca