Orlando Brand Building For Plumbers & HVAC Techs: Higher Rankings Without Ads

When you're looking for a plumber, what do you do?

Since you're reading this, there's a good chance that you are a plumber, so you probably just fix it yourself. What about other, non-plumbers though? They use Google, and then find a good-looking link, right under all those expensive ad spots.

Traffic Whiz can get you listed there, check them out at https://trafficwhiz.clientcabin.com/app/proposal

This isn't a guess or a hunch, it's backed up by years of evidence that shows 2 out of every 3 clicks goes to one of the "top organic spots," which means one without a "Sponsored Ad" banner.

The reason people search like this is obvious - any company can reach the top of the search engine using “Sponsored Ads,” it just means they spent more on advertising, but it doesn't mean they're the best option.

Getting Listed Second Is Actually Better, And Easy

The best spot is right after the ads, and it's not as hard as you might think to get listed there... all you need is the right strategy, and it's a bit different than the usual one.

For starters, this new strategy is only being offered to smaller and local brands, to help them compete in the search engine rankings without using those limited-time ad-spots.

Instead, Traffic Whiz creates content in 6 popular multimedia formats, all about your brand, and gets each content piece shared to a well-known and high-ranking website, with links back to your store or landing page.

So from each campaign you'll get a blog, a podcast, a video, a press release, infographic, and slideshow, all about your products or services, and why they're so awesome. Each one is written by an expert team, hosted on a high-ranking site, and has hyper-targeting to maximize its ranking for local, actively interested buyers.

How Does Content Crank Up Your Rank?

To understand how and why this is so effective, you only need to understand that your ranking is cumulative and targeted. For example, if you're an HVAC tech working in Orlando, getting your ranking improved for the keywords HVAC and Orlando is most of the battle, and every new content piece offers another boost.

That means every new campaign builds on the last, helping your previous content pieces, new content pieces, and your main website rank higher - and they all lead back to your services.

Unlike ads, this boost doesn't ever expire, it only grows. By adding more content at any time you can boost your ranking higher, target more keywords, or more locations.

It's All Done-For-You, But Check Each Piece First

Since each piece discusses your products or services and links back to your website, you should really review, suggest edits, and approve each content piece before it becomes available publicly online, to ensure it meets your highest quality standards.

However, and this is important, you will never be asked to produce your own marketing materials, write your own scripts, or record your own media.

The entire process, including market research on your brand, your competition, the most effective keywords, and best branding strategies are all included in the “Done-For-You” marketing service.

A blurb I stole from the Traffic Whiz website explains, “87% of people do research online before making a buying decision. We figure out exactly what your customers are researching and searching for. We then publish content all over the internet so they find you and buy your products.”

So sure, you could blow your marketing budget on ads, but what about 2 months from now when they're all expired?

Ads get you listed higher temporarily, and ignored more often - but content can earn you those sweet, top organic spots, and it never expires.

It's up to you, but sometimes, the answer is pretty obvious.

If you're not entirely sold, talk to a Traffic Whiz specialist about how it all works, and how they can help to expand your brand. Just drop by https://trafficwhiz.clientcabin.com/app/proposal

Traffic Whiz City: Lakewood Ranch Address: Lakewood Ranch Website: https://trafficwhiz.clientcabin.com/app/proposal Phone: +1 941 254 3224