Where Australia’s Consumers Click: Organic Content Without Ads Takes The Lead

The Click Calculation: Where Consumers Look For New Products Or Services

When marketing a business in today’s digital world, there’s one spot that’s unquestionably the best place to be listed, no matter what type of business it is - but it can be pretty difficult to earn that top spot. The top organic spots in the search results have always gotten the majority of the clicks, and now that consumers have become more ad-adverse, that percentage is only going up.

To capture these lost leads, many business owners are trying a new trend that can help smaller brands to compete for the top spots, without using “Sponsored Ad” banners. “This content creation strategy provides all the information potential customers will want, in a format that they will actually enjoy, and are more likely to seek out on their own,” explains industry insider, Debra Hilton of Clipper Ship Marketing.

Authority, Credibility & Clicks

Although content marketing is not a new strategy, it has been transformed and expanded to meet consumers where they’re actively looking for new information. Today’s top services offer “omnipresent branding,” which covers all the popular multimedia formats, with both formal and informal coverage.

With a well-connected agency, even small businesses can have their content placed on high-authority and trusted news sites, such as Business Insider, Associated Press, and Google News affiliates. This formal marketing helps to position their brand as an authority, while informal pieces such as blogs, podcasts and videos build their credibility.

Unlike traditional ads which most of today's consumers actively ignore, these content pages do not require “Sponsored Ad” banners, have no per-click fees, and never expire. This omnipresent branding strategy can cover up to 6 popular multimedia formats, using over 300 high-traffic websites, and the entire process is provided as a done-for-you service. 

So far in 2024, this marketing strategy has been used successfully by sales and leadership training companies, and service providers ranging from IT specialists to local dentists. The agency boosts organic search visibility and reputation by publishing high-quality pieces on well-known multimedia platforms, with no expiry date.

“We hand-craft original content that’s then repurposed across several formats, such as videos, slideshows, infographics, and audio ads,” Debra Hilton explained. “We then use an extensive distribution network to reach people wherever they consume content, creating a level of visibility that even Google can’t ignore.”

Human-Developed Content That Builds Trust

While the emergence of AI-based content generation systems has made it much easier to produce content at scale, such pieces may not perform well in search rankings. Google has released two major core updates this year, both focused on reducing the amount of low-quality content in search results, and promoting more materials that are “genuinely useful.”

Clipper Ship Marketing explains that the use of professional writers is aimed at meeting Google’s preference for people-first content, while also ensuring that each campaign is interesting and engaging to the target audience. In doing so, the agency’s goal is to promote professional services businesses in a way that builds trust and generates interest.

Scalable & Affordable Marketing

The new content campaigns are also scalable, giving clients the option to establish rolling monthly, weekly, or even daily releases. Clipper Ship Marketing explains that content is more effective when published regularly, something that is usually far too time-consuming for smaller companies. 

With this new solution, clients don’t need an in-house content marketing department to start leveraging frequent content releases. However, they will need to review, suggest changes, and approve each article before it becomes available publicly online.

If a business isn’t leveraging the power of high-profile content, it’s missing out on actively interested customers. Omnipresent content marketing offers an affordable turnkey solution.

More information about omnipresent marketing, content creation services, and marketing with multimedia can be found at https://clippership.clientcabin.com/app/info

Clipper Ship Marketing City: Melbourne Address: 1709 N Harbor City Blvd Website: https://clippership.clientcabin.com/app/info