Leveraging PR Connections to Grow HR Technology

Human resources (HR) departments are an important part of all modern businesses. They deal with employee affairs and hiring for all positions throughout the company. Many HR professionals are starting to use new technology to support their businesses. In fact, 1 in 3 human resources professionals are adopting innovative HR technology to support their business. This technology, which encompasses all software and hardware that aids the processes of hiring, onboarding, training, and retention, has already disrupted the market as we know it. 

Employees, businesses, and HR professionals alike are benefiting from its use in several ways. Studies have shown that nearly 80% of employees believe that HR technology adoption benefits their overall experience. Over 80% of businesses claim that it is a critical component to their success, and 75% of HR professionals say that this technology improves the recruitment process. Those testimonies only scratch the surface of the true capabilities of HR technology, and the benefits only continue to increase. 

There are several systems that have been created and made possible through the development of HR technology. Employee referral and performance management software help to improve employee experience in the workplace. They facilitate the referral process and make it easy for employers to track one’s goals, performance, and objectives throughout a period of time. These types of software are key to ensuring that HR teams remain functional and high performing. Applicant tracking and workflow automation systems have also helped to improve the HR landscape. This software helps to monitor candidates from recruitment to hiring, overseeing and streamlining the entire process. Additionally, artificial intelligence is used to automate otherwise repetitive tasks, speeding up all tasks throughout the process of hiring. Candidate relationship management software is another piece of the HR technology puzzle, which helps to nurture positive relationships between new hires and existing employees. Finally, talent marketplace platforms have been developed to match people and opportunities that they are best fit for across several industries.

In order to take this new technology to the next level, it is important for HR departments to work with public relations (PR) teams. This collaboration will allow for HR departments to get their software in the hands and on the radars of important industry players, leveraging the media connections that PR professionals have in their arsenal. Additionally, PR teams can help to facilitate interactions with industry analysts. These professionals can also create content centered around engaging the target audience and building an online presence for any brand. Thought leadership is another angle that many PR teams can capitalize on, which will help to build credibility for the HR teams and their revolutionary technology. Finally, HR and PR teams can collaborate to host strategic events that appeal to potential new customers, partners, or big names in the industry.

In today’s age, when so much of our professional proceedings are carried out in the social space, it is more important than ever to have a team that can facilitate this relationship. Public relations teams are vital to the marketing and spread of new human resources technology, ensuring that this breakthrough software makes a significant impact across industries. 

Source: Talent Tech PR