Top Programmatic Advertising Platforms in India to Scale Your Marketing

Programmatic advertising has revolutionized the way that companies connect with their clientele. What is more, through such platforms, the advertisement purchasing is automated and the target audiences can be reached with a high level of accuracy. In India, several programmatic advertising platforms are noteworthy for the opportunities they offer to get to the next level of advertising for businesses. Here are some of the top ones:

1. Google Display & Video 360

Google Display & Video 360 is one of the largest programmatic advertising marketplaces in the country. It assists advertisers in handling campaigns with various media types or categories including display, video, and mobile. For this reason, it is suitable for firms that have the goal of growing the number of times their content is viewed significantly.

2. MediaMath

MediaMath is one of the largest programmatic platforms globally and also finds heavy usage in India. It provides solutions to plan, execute, and monitor countless campaigns through different channels. Organizations can also very easily ramp up their marketing while keeping tabs on their returns.

3. PubMatic

Another important participant in the world of programmatic advertising is PubMatic. It enables the advertisers to try other premium and inventory publishers to get to the required audience. The advanced targeting tools make it possible for your advertisement to reach the desired audience at the right time.

4. InMobi

InMobi is a mobile advertising company that relies hugely on programmatic advertising. It provides access to a large number of mobile users to promote the brands, and advertise on mobile applications and sites.

5. AppNexus

AppNexus is an advanced advertising program well recognized for real-time bidding commonly called RTB. They can easily extend reach with affordable advertising with the use of the internet.

Conclusion

Programmatic advertising platforms are critical to the growth of marketing campaigns in India. Google Display & Video 360, MediaMath, PubMatic, InMobi, AppNexus, and others give more tools for businessmen to reach a greater number of people at the same time.