Top Programmatic Advertising Platforms in India to Scale Your Marketing

Digital advertising or more specifically programmatic advertising is a great innovation for businesses that have to implement their marketing strategies in the digital environment. It directly transacts on ad space and helps get the right message to the right place in a very efficient manner. In India, programmatic advertising platforms are quite common among brands looking forward to automated solutions for their advertisements. Here is a discussion of some of the most viable possibilities.

1. Google Ad Manager

Google Ad Manager is a very popular and well-liked programmatic advertising platform in India. It offers more refined targeting; now it offers bids in real time; it offers wide coverage across Google partner sites, apps, and YouTube. But with the varied analyses and tracking features, it assists companies in reaching their targets to enhance their campaigns.

2. MediaMath

Programmatic advertising is a popular concept in India and MediaMath is a worldwide-known platform that helps to do it. It provides useful features to manage a campaign, integrate and analyze data, and pinpoint targeting. Therefore, MediaMath is a perfect fit for advertisers because it has a friendly interface and supports multiple ad formats.

3. AdRoll

AdRoll is a well-known ad network functioning as an open platform for programmatic advertising and specializes in retargeting. This way facilitates the running of display ads, social media ads, and emails all within one platform. AdRoll has the potential to benefit e-commerce brands particularly and even more so, customers who are looking to engage with brands.

4. InMobi

It is worth mentioning that InMobi is an Indian site that specializes in mobile programmatic advertising. This is because it allows the advertisers to target a big population through the in-app ads, and mobile Web. In particular, it effectively caters to businesses involved in the growing market of smartphones prevalent in India today because of its mobile-focused approach to advertisement.

5. PubMatic

Another programmatic advertising platforms that is highly recommended is PubMatic, which offers a high level of transparency and full control over ad inventory. It opens up premium inventories to brands and allows them to put up quality content.

Using these programmatic advertising platforms, the businesses of the Indian economy can easily expand their marketing campaign and target potential customers effectively.