Top Programmatic Advertising Platforms in India to Scale Your Marketing

Another advancement in the digital marketing setting that has made advertising possible and efficient is known as programmatic advertising. Programmatic advertising platforms are quickly becoming popular in India and it provides an intelligent means of reaching customers. Here are the 10 best programmatic ad platforms to recommend if you are interested in expanding your marketing.

1. Google Display & Video 360

Display & Video 360 or DV360 is Google’s programmatic advertising platform, one of the most in-demand in India. It allows you to reach a great number of websites and mobile apps, which means high visibility for your campaigns. Using thought leadership insights, DV360 makes it easier to get to the right audience.

2. MediaMath

MediaMath is a leading provider of programmatic advertising services that can provide real complex working tools to improve advertising campaigns. MediaMath is also famous for the strong targeting it offers its users as it helps businesses to reach the right customers. Its logically driven graphical user interface makes it the most preferred marketing tool by marketers in India.

3. Adform

Adform is one of the full-stack programmatic advertising platforms, which combines both a demand-side platform (DSP) and a supply-side platform (SSP). We can see that with Adform, marketers can interface directly with the publishers, automate their ad buying, and optimize their campaigns. Facebook also offers detailed analytics to ensure you get insights on your ad campaigns to improve on them.

4. Xandr

Xandr previously called AppNexus is one of the prominent programmatic advertising platforms across the globe operating in India. This one provides real-time bidding and other superior targeting features. Thanks to digital marketing at its best, Xandr guarantees the appropriateness of the audience interested in your product and the lowest price.

5. The Trade Desk

Trade Desk is another example of a programmatic advertising platform that enables very high levels of personalization of advertisement experiences. It accepts display, video, and mobile advertisement types.

As you will see below, you can bring your advertising campaigns to the right audiences with the help of these programmatic advertising platforms and enhance them for greater effectiveness.