Top Programmatic Advertising Platforms in India to Scale Your Marketing

Programmatic advertising is used effectively in today’s digital landscape whereby the use of the internet can sometimes compromise efficiency in advertising. Being a form of automated advertising, programmatic advertising platforms makes it easy for brands to sell or buy ad spaces in large quantities while at the same time achieving significant target marketing. In case you are considering how your business can increase the coverage of its marketing in India, you may consider the following major programmatic advertising platforms.

1. Google Display and Video 360 referred to as DV360

Programmatic advertising Google Display & Video 360 (DV360) is one of the global leaders in programmatic advertising platforms. In India, it provides marketers with the chance to reach out to Google’s network of websites and apps. As for the targeting and reporting tools, DV360 offers deeper options and allows businesses to target particular audiences and make some changes to their campaigns.

2. MediaMath

Another example of a company specializing in programmatic advertising in India is MediaMath. Launched with sophisticated algorithms MediaMath assists marketers to deliver advertisements their audience is likely to appreciate. Due to its simplicity, user interface, and data-driven principle, employing this site for large-scale campaigns is convenient with a great deal of flexibility and accurate control of the ad placing.

3. PubMatic

PubMatic is an automated advertising platform that operates across the world with a highly significant market in India. It is most popular for its feature to maximize ad spaces and generate greater ad revenue for the publishers. As for marketers, PubMatic provides them with real-time bidding as well as many tools that can be used to improve the campaign.

4. InMobi

InMobi is an advertising programmatic advertising platform established in India, specialized in mobil e-advertising. It enables the advertisers not only to advertise on the mobile screens, which will benefit hugely in a country like India where more and more first time internet users are joining the bandwagon via their mobile screens. Being a mobile ad network that offers a rich understanding of users’ behaviors, it enables brands to design excellent mobile campaigns.

Lastly, the right programmatic advertising platform can greatly affect your marketing strategy while putting you on the right track for growth in the ever-developing digital arena in India.