How To Run Social Media Contests & Which Platform Is Best For Local Businesses

Ready, Set, Go!

The human mind simply cannot resist a competition, it is hardwired into our DNA. What once was a survival instinct that helped us outperform predators and other biological rivals in the wild now helps us beat others at video games, foot races, and card games. How, though, do you as a business owner tap into this primal urge and leverage it for profit? That is exactly what we are here today to discuss.

To read the full guide on how to use contests to promote your business, visit https://scotthall.co/running-successful-contests-social-media/

If you want to boost engagement by offering your customers a chance at a great prize, there is a great deal you will need to keep in mind. Competitions, as chance would have it, are heavily regulated in the United States in order to prevent fraud, so erring on the side of caution is key to avoiding hefty penalties.

Business guru and marketing expert Scott Hall has run many a giveaway and contest in his time, and weighs in today to share his wisdom regarding how to do it properly, and how to ensure that you are making the most of all the exposure. He shares these tips and more in his new guide on the subject; let's peek inside together to see what you can expect.

Building Engagement With Competition

Contests like the ones that Hall recommends in this guide are a proven way to increase engagement, especially among the small business community. Giveaways in particular have been shown to be highly effective at building out email lists, as most customers will sign up for a chance to win regardless of the marketing content they may receive afterward.

What Contest Is Right For Your Customers?

Scott Hall opens his new guide with considerations of what sort of contest will most benefit your business most, be it a skill-based competition like photo or essay contests, or a chance-based no-purchase-necessary sweepstakes prize. Local audiences, he explains, may prefer the former, as it is a good way to connect with other members of the community, while you may benefit more from the latter if you are a digitally-based business.

Choosing Your Platform

He then explains how to promote your contest across social media platforms, taking into consideration factors such as demographics and exposure. He also emphasizes the importance of paying attention to a platform’s terms of service, as some social media companies prohibit certain competitions from being hosted on their platforms.

Tracking Key Metrics

Once you have designed your contest, Hall offers a number of methods that you can use to track participation and further boost engagement, including the collection of key metrics and the sharing of user-generated content. Performance metrics, he explains, are a good indicator of whether or not a contest is worth it in terms of engagement, and whether it ought to be repeated in the future, perhaps on an annual basis.

And The Winner Is...

Engaging with participants while a contest is running, he explains, is vital to capturing traffic in the long term. These contests can be a good way to humanize a business and make it relatable to customers, so communication with those who choose to participate is an important part of the process, especially when announcing the winner or winners.

Read The Full Guide Today

Using these tips and the others presented in the full in-depth guide, you should have everything you need to effectively host social media contests - and reap the wide range of benefits they can offer. To read the guide or any of the other high-quality marketing tips that Scott Hall hosts on his site, visit https://scotthall.co/running-successful-contests-social-media/

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