How Kia India Conquered the Indian Automobile Market

In April 2017, Kia India signed a memorandum of understanding with the Indian state of Andhra Pradesh to set up a manufacturing plant in Anantapur District. This officially marked the South Korean automaker's foray into the rapidly growing Indian automobile market. Within just two years of commencing operations in 2019, Kia India has emerged as one of the leading auto brands in the country through a series of strategic product launches combined with impactful marketing.

State-of-the-Art Manufacturing Facility 

In April 2021, Kia India announced it is reimagining itself by aligning with the automaker's new global brand identity - 'Movement that Inspires'.

Under this new brand direction, Kia India has set the vision to find innovative ways to offer customers meaningful experiences that can inspire them to push boundaries and go beyond the ordinary.

The idea is to build products, services, and solutions that can motivate people and enable them to move physically and progress in their personal journeys. Kia wants to achieve new benchmarks across dimensions like design, quality, safety, connectivity, and customization that positively impact consumers' lives.

By focusing on convenience, transparency and strong customer engagement powered by a digital transformation, Kia India aims to build trust and loyalty for its brand.

With this new brand purpose, Kia India looks to go beyond selling vehicles and provide holistic mobility solutions for modern consumers inspired to do more and be more.

Kia India's Rapid Growth Within 3 Years

Diverse Product Range

Over the past 3 years since starting production in 2019, Kia has launched 5 models catering to different segments in the Indian market. These include the Seltos and Sonet SUVs, Carnival premium MPV, Carens multi-purpose vehicle and the luxury EV6 electric crossover.

Robust Sales Volumes

By the end of 2022, Kia India had dispatched over 630,000 vehicles cumulatively from its state-of-the-art Anantapur production facility. Domestic sales make up the lion's share, with over 500,000 units sold in India, while export volumes have now crossed 150,000 vehicles as well.

Wide Service Network

Kia India has rapidly expanded its network over the years in terms of after-sales service support. It now has 339 sales and service touchpoints spanning metro cities, tier 2-3 cities, and strategic rural markets. This widespread reach ensures customers have easy access to sales and service support across India.

Future Growth Focus

Given its achievements within a short span, Kia India aims to sustain momentum by launching new models, entering more markets and further strengthening its distribution network across India. With sound product and network strategies combined with strong customer centricity, Kia seems poised for a high growth trajectory in the coming years.

Kia Corporation - Pioneering Sustainable Mobility

Global Presence

Headquartered in South Korea, Kia is today a leading global mobility solutions company present in 190+ markets with over 52,000 employees worldwide. It has manufacturing facilities in 6 countries catering to diverse regional demands.

Sales Volumes

From its early beginnings in 1944, Kia has come a long way to become an auto giant, selling around 3 million vehicles globally every year across various passenger vehicle categories and commercial vehicles.

Product Portfolio

Kia has one of the most extensive product portfolios among mass-market automobile brands, ranging from entry-segment hatchbacks and sedans to premium SUVs and MPVs, as well as pick-up trucks and commercial vehicles.

Pushing Sustainable Mobility

As per its brand purpose, "Movement that inspires," Kia aims to popularize electrified and battery-powered electric vehicles globally. It is developing eco-friendly mobility solutions and encouraging consumers to explore sustainable transportation alternatives.

Mobility Services

In line with evolving customer preferences, Kia is also expanding beyond manufacturing vehicles to providing new mobility services by leveraging connectivity, sharing and autonomous driving technologies.

Brand Commitment

Kia's slogan, "Movement that inspires," reflects the automaker's commitment to inspiring consumers by developing innovative mobility products and services focused on sustainability and societal responsibility.

Driving Kia's Success in India

True to its global 'Movement that Inspires' vision of promoting sustainable mobility, Kia India has undertaken various eco-friendly measures across its local operations. This includes the launch of The Green Light Project in Anantapur, which is focused on empowering communities through promoting education, health, and self-reliance.

Since 2003, the automaker has published annual sustainability reports titled ‘Kia MOVE’. These showcase the organization’s progress across multiple aspects, such as emissions reduction, renewable energy adoption, responsible supply chain management, and product recycling. Kia also works to minimize energy consumption and carbon footprint by setting environmental goals for all its manufacturing facilities.

By regularly monitoring emissions and optimizing energy efficiency through innovative automotive technologies, Kia strives to achieve harmony between business development and environmental conservation. Kia India aims to inspire green mobility and maintain the highest environmental standards aligned with global ESG goals through its sustainability charter, community initiatives, and ethical business practices.

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