6 Ways Small Businesses Can Use SEO to Boost Customer Service
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In this day and age, we are all perfectly aware of the marketing strategies like SEO and how important the customer experience is for the success of these initiatives. However, very few people realize that this street goes both ways. Namely, the process of SEO can be very effectively used to boost your CR efforts.
This is a perfect opportunity to remind you that, according to recent surveys, more than half of SMBs' revenue comes from repeat business. If you want to put your company on a strong foundation, you should use any available asset to make this facet functional.
Let us take a look then at a couple of ways you can use SEO to meet these ends.
A source of relevant content
Posting quality, viral content was always considered one of the most important link-building strategies. However, limiting blog posts and other SEO tactics strictly to this core purpose can be considered a waste of resources. The clients who are dealing with some issues or want to learn more about the sector your company occupies will be more than willing to find their answers in the form of blog posts or video content. Repurposing some of your SEO assets to fit this need can only make both efforts more fruitful.
Improving the quality of the content
Keeping everything we have mentioned in mind, the content you are going to post on your website and otherwise use for your SEO efforts does not only need to be viral and informative. Lately, Google has imposed very strict quality guidelines that encourage marketers to create something that will be informative but also easy to read and up-to-date with the tastes of the modern audience. Enforcing these rules upon all bits of content you are going to publish can only make your service more effective.
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Making the navigation more streamlined
The process of SEO is not concerned only with the quality of the content – this marketing approach features a lot of technical aspects as well. One of the key requirements can be found in the necessity to make navigation simpler and more streamlined. Therefore, professional SEO link management can go a long way in putting your web pages at the top of the SERP and also making sure the visitors can access your highlight posts in no more than a couple of clicks. This makes CR considerably simpler and easier.
Boosting the website speed
Ease of navigation is not the only aspect of SEO strategies your company needs to take care of to comply with Google's latest requirements. Apart from that, marketers also need to address the overall website speed. Tackling this concern can greatly benefit your customer service. Specifically, based on recent research by Google, website visitors tend to abandon the page if it takes more than 3 seconds to load. If these individuals are seeking crucial information, your brand image can suffer significant consequences.
Ramping up the website defences
Website security is yet another problem that Google works very hard to root out. The vulnerable websites that can't comply with the basic security standards will be easily flagged by the search engine juggernaut rendering all other SEO efforts practically useless. On the other hand, improving the business website security can do nothing but benefit your customer service initiatives. The high-paying clients will have a very hard time remaining loyal to your brand if you can’t tackle an issue as urgent as this one.
Informing the customer service department
Last but not least, we would like to point out that the process of SEO heavily relies on hard data as well as a great understanding of customers' profiles, habits, interests, ways of thinking, and grievances. The wealth of information gathered and produced by search engine optimization can do wonders in helping your CR teams be more capable of responding to clients' problems without any delay. The more aligned the goals of these two departments are, the stronger the synergy you are going to produce will become.
So, there you have it – the top six ways the process of search engine optimization can inform, augment, and even improve the quality of your customer service initiatives. The present-day business landscape is incredibly crowded and competitive so the up-and-coming companies need to do everything in their power to make their corner of the market safe and secure. Putting together the combined forces of SEO and quality customer services can do nothing but make this challenging task far easier.
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