3 SEO Trends that will Still Ensure Your Success Online in 2017

When discussing about doing business online, one factor that is non-negotiable is your online presence. And what better way to ensure your presence online than to have your own website?

Your website is the most important online identity of your business. It is where your customers can find you and the products/services that you offer. Your website speaks for you before you even get the chance to speak for either yourself or your product.

More important is making sure that your website is found by those looking for products and services related to what you do on your platform. It’s very easy to have your website get lost amongst the millions of other websites on the internet.

To avoid this, you have to, among other things, have and utilize an effective SEO strategy – the process of involving in certain activities that promote your search engine rankings, thereby promoting visibility and authority of your website and business.

SEO (Search Engine Optimization) is the key to your success online. It is important that your search engine rankings are high so that people can find your website when they search for it.

But what if you don’t have enough time to start learning some SEO strategies from the scratch? Well, that’s no problem. Below are some SEO trends that you can use to ensure your success online, even in 2017.

1. Content is still king

Content has been king since time immemorial. And as we move along in life, its importance becomes even more obvious. This has also been confirmed by industry experts of The SEO Agency, who have been quoted saying, “Google is now the number one lead driver out of all marketing strategies, and the collective power of social media is not far behind.  This power exists through in the written word, and now, more than ever through video.”

Without content, no other SEO tactic will work. Regularly updating your website with fresh, well researched and relevant content means that you’re always giving visitors to your website something new. This keeps them coming back for more.

The trend in 2017 has also been about longer-form content, which research shows performs better in search results. 

2. Building Links

One other thing that is extremely important for a website’s SEO is link building. Google confirmed that links will continue to be one of the top deciding factors in 2017 as well. With the biggest of them all coming out to say that, what better way to kick-start your journey to online success this year and the next?

To build links, make sure your outbound links are directed towards authentic websites, preferably with a high page and domain authority. The quality of your links determines your rankings too. Don’t focus too much on external links that you forget to include internal links however.

Internal links ensure that the customer or reader spends longer time viewing your website. This not only helps improving your SEO, but also helps in increasing your viewership as your viewers are redirected to your website.

3. Social media presence

The power of social media is ever growing and 2017 has been no different. With the estimated total number of social media users across the world about to cross the 3 billion mark, there’s a goldmine of visibility to be taken advantage of in the social media world.

In 2017 and further, regular and active presence on a number of social media platforms will be compulsory for brand promotion, better viewership and higher SEO for any company worth its salt. Owing to the growing popularity of social media, it is important to promote your business on social media, which will improve your viewership, clientele, as well as SEO.

There you have it. 3 trends that will ensure your success online. Start now and enjoy the benefits.