Leading developer of cheaper wireless technologies firm Qualcomm has built up its strength in sub-Saharan Africa by launching a third office in African to be based in Nairobi. The company with subsidiaries in South Africa and Nigeria will have its east Africa regional headquarters located in Purshottan place, Chiromo Road, Westlands to serve as its base for the fast growing mobile market hub for business operations in the Eastern and Central Africa region. Qualcomm Director of business development in East African Billy Owino said that East Africa is continuing its rapid transition to 3G Mobile broadband services. Owino said that across the region business and consumers have turned to mobile phones for a wider range of activities which includes downloading music and video, social networking and money transfer and that new Smartphone to the market requires working together of all the partners.. “Qualcomm Nairobi office is to maintain closeness to the people, government and important industry that drives telecommunications in the region” he said, adding that African is the fastest growing mobile market in the world and second largest after Asia. Owino said the number of user’s increases by 20 per cent every year pointing out that Pyramid Research Projects; industrial analyst firm, Predicts telecommunication revenue to account rise by more than half by the year 2016. The firm believes that mobile data revenue will grow up from about 470 million US Dollars to 780 million US Dollars by 2016 which is 44 per cent growth. He said Qualcomm will engage the government and other partners in giving Kenyans technologies that provides localized content applications. North America based firm hinted that it will in future engage with the governments and partners in designing inexpensive Smartphone globally.