How Pashm & Co.'s Slow Luxe Fashion Eco Cashmere Defied Convention Decades Ago

Pashm & Co. today reflected on its release of slow luxe fashion eco cashmere 23 years ago. They chuckle at the buzz being created around #FashRev #SlowLuxe and #ethicalfashion because Pashm & Co has been operating this way for decades. The main aim was always to feel beautiful, inside and out by purchasing ethical and renewable slow luxe fashion... and by defying convention, their handmade eco cashmere did so, with a difference.

Tiffany Renée, proprietor at Pashm & Co., says: "We wanted to try something new with slow luxe fashion eco cashmere. Anyone familiar with the cashmere and pashmina knock-off fashion market will probably have noticed how everyone else always seemed to use poor quality, inhumane cashmere or viscose fibers woven by machine looms. We feel this is a problem because the poor quality cashmere has flooded the market, reducing prices for throw away products made in substandard conditions, an ecological and ethical nightmare."

So as a welcome breath of fresh air, sourcing slow luxe fashion eco cashmere instead provides quality jobs, keeping the handcrafted tradition of hand weaving alive for Nepal's next generation while providing heirloom-quality cashmere for the discerning client. Pashm & Co. chose to make this move because wearing handwoven 'Cashmere with Soul' feels beautiful inside and out, providing the world with exceptional handcrafted Chyangra cashmere garments, to the benefit of the Himalayan people.

Renée also said "We want our customers to know that their buying choices matter, from the goats and herding families living in the Himalayas, to the artisans that weave and dye our cashmere, and the regenerative future of our planet. With slow luxe fashion eco cashmere, they have a fresh new possibility. We want them to feel beautiful, inside and out when wearing Pashm & Co handcrafted Himalayan cashmere. Trying something new is always a risk, but it's a risk we believe is worth taking."

Pashm & Co. has been in business for 23 years, being established by David Muir in 1992. Since Day 1 it has always aimed to to provide exceptional cashmere throws and blankets, scarves and pashmina wraps for the benefit of the Himalayan people and the planet.

Slow luxe fashion eco cashmere is just a click away at Pashm & Co, an online retailer. To find out more, visit https://pashm.com.