SWOT and PEST analysis
Two very useful career-planning techniques are the SWOT analysis and
the PEST analysis. These tools comes in very handy, when it comes to
problem solving and decision-making in your career.
One kind of such context analysis, called SWOT
analysis, allows the business to gain an insight into their strengths
and weaknesses and also the opportunities and threats posed by the
market within which they operate. The main goal of a context analysis,
SWOT or otherwise, is to analyze the environment in order to develop a
strategic plan of action for the business.
As SWOT Analysis
is an essential tool in Strategic Planning, it takes into consideration
of the four SWOT factors - Strengths, Weaknesses, Opportunities, and
Threats. These are the four basic parts to this analysis in internal
and external environments. It examines strengths and weaknesses in the
internal environment, and opportunities and threats in the external
environment. This management tool allows one to set a course in career
planning. SWOT is a decision-making aid that provides a framework for
formulating and developing strategies.
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