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Web 2.0 marketing is fast becoming a popular online service of attracting more
people to voice their opinions on a particular site. Their active participation
ensures a healthy exchange of ideas, creation of quality content and widening of
erstwhile limited range, thus reaching out to as many people as possible. When
more and more people voicing their opinions, your site becomes popular and you
are able to create a niche for yourself, all thanks to web 2.0 marketing.

Here Is How You Can Turn Tables In Your Favor

Web 2.0 marketing is interactive web marketing wherein the members’ healthy
participation is invited and encouraged. The principle behind such marketing
strategy is that people appreciate those sites that care for their opinions and
give them a proper platform to voice their ideas and thoughts. You can instill a
sense of belonging and attachment in your members by providing such interaction.
Remember, successful businesses are based on strong relationships and web 2.0
marketing gives you an opportunity of forming many such relationships.

Keep the following points in mind to be successful in forming an association of
loyal members who will care for you because you care for them:

• Do away with the static pages of stagnant data. Nobody wants to stare at
monotonous sites anymore. Interactive approach of web 2.0 marketing is the new
buzzword.

• Do not just waste information. Share it and promote the same. Assure your
members that their views matter and will be appreciated on your website. Healthy
discussions will result in more attachment from their side with your
organization.

• Let your members enrich your site with their brain power, experiences and
feedback. You will definitely be in for some great surprises. Not to mention the
unique outlook your site will get.

• Stale news is a big put off. Fresh content is not just inviting but speaks
about the time and concern being invested into the web pages. Your members
should know about the current happenings in your organization and to ensure
that, you can post recordings of your meetings, conferences, events, training
sessions, etc., on your website so that even those members who are not able to
make it to the respective events, can benefit from it.

• Blogging can be made interesting by promoting frank blog posts where criticism
and new ideas share equal space. Making your organizational heads turn into
writers occasionally is also a good idea. Thereafter allowing members to post
their event related photos will make your content look even more inviting and
promising. An added advantage would be the attractive visuals that are great
traffic pullers too. So, extra members are guaranteed with this concept.

• Genuine feedback will include brickbats as well as bouquets. Be fair and
readily accept both instead of ruing over this minor drawback of web 2.0
marketing. For further transparency you can even allow members to rate features,
articles, etc., on your website.

Members are the lifeline of any organization. Do not ignore them, involve them.
Moreover, the results would be unbelievably bright. Web 2.0 marketing is the new
age online tool, incorporate it into your business and steer it toward a new
direction.
 
ABOUT THE AUTHOR:
Written by Lee Asher of
Eclipse Domain Services and Auction
Super Sites. Lee is also the developer of
MagniBar, a software tool that
everyone has a use for and 7 Dollar
Dazzlers where we pay All our affiliates 100% Commission on all their sales.