WHY DESIGN BEATS CONTENT?

Posted by 10 Seos
7
Sep 12, 2017
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‘Cause visuals are louder than words'

All the business giants understand that design plays a crucial role when it comes to client appeal but have we ever addressed this question. It’s important to understand why creative web designing has created its own niche.

E-commerce, cross-continent trade, global marketing etc are using social media platforms for advertising and publicity which require lesser words and more images, this is just a tiny example of how graphic domination has been prevailing.

Let’s explore this a bit:

Questions that frequently come to our mind when we want to build a website

*What colored themes should be used?

*What should be the fonts?

*What should be the size of images used?

*What should be the breakup margins?

 All these questions are answered by introspecting the consumer needs, i.e. need-based demographics and the time of response.

Studies over the time have cited that users trusted the websites more which had attractive elements and simpler interface. Design and development are the two aspects which garner users’ trust.  

On the other hand, reasons for mistrust may include:

*complicated layouts

*uneasy font colors and sizes

*irrelevant images and videos

*lack of present ability

*unwanted popups

All of this establish nothing but a fact that design is a key ingredient for the recipe of success. 

Let's dig deeper and discuss some ways by which we can cement users’ trust in our website

1.Not so many people would be interested in reading detailed and word heavy content instead would go for a visual appetizer which will help enhance their understanding of the business. Websites are all about customer satisfaction and blowing their doubts so stay easy on the infographics.

2.Respect the visual perception of the users and design the website in accordance. For instance, colors can be quite tricky to handle as they appeal differently to males and females, correct customization is necessary in that case.

3.Try and stay professional with your work because your website is nothing but an extension of your personality.
 
Above, we have considered almost every aspect which goes to show that design always trumps content and if wisely dealt with can work as a boon to your business because one should always remember, people, believe in what they see not what they read.  

More info: 10seos
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