Want To Kickstart An eCommerce Venture? Choose Magento At Once

This article sums up why Magento is the right-fit platform or the stepping stone of success for the eCommerce startups to start their project.

It’s true that there are a plethora of platforms that are open to you to build up magnificent eCommerce store that is as functional as the online giants like eBay and Alibaba. But, we would recommend Magento. Why? It’s easy on the features and makes control over the website, its content, design and functions, checkout and everything else as easy as pie for the online merchants. Amongst all other multitudes of eCommerce frameworks, Magento reigns the chart because of its comprehensive features set, seamless customisation scopes, and vast scalability. In one word, it is ‘Unbeatable’ in every respect.

To make things further clear to you, here are well-illustrated benefits of the availing Magento development for your eCommerce venture.

Get customisation through and out

You can state all your exclusive requirements of the store to the Magento developers and they can actually deliver all the upshots as you’ve wanted. There are an immense collection of customisation tools or extensions in Magento’s own marketplace. So, the developers who know the nitty-gritty of the platform can use them strategically to build a website aligning with their particular needs.

You can operate one back-end with numerous storefronts

This is one great speciality of Magento. Yes, you have more than one storefronts, targeting diverse markets yet run and control them from a single back-end. You can have multiple looks, separate designs and even linguistic settings for each of them. However, managing all that will be simpler with Magento.

Makes the site optimised for search engines

Havings the most flexible and user-friendly APIs, Magento allows easy integration to any plugins or third-party applications. So, tools including web analytics, Adwords conversions can be freely integrated to drive in quality SEO for the site. Besides, there are many improvements made in the upgraded version of the platform 2.0x to make sites optimised by default for visibility in the search engine results. Few are Metadata optimisation, canonical tags, rich snippets for products, XML sitemap generations and so forth.

Every store built is immensely scalable

There’s no point in having an eCommerce site that after a time will not allow you to add more and more products. Magento does not restrain the merchants in any way to expand or grow their sales. It can literally support nearly 500,000 of products and 80,000 orders per day.

No worrying about cart abandonment

Magento solves the problem of higher cart abandonment for eCommerce retailers by bringing the easier, simpler, and authentic system of “one-step checkout”. For the first-time users, the transaction and personal details along with cart functions are executed in one single page. There’s is no sequence of steps associated with the checkout.

Magento development is soaring in demand for the above reasons. Clearly, when the eCommerce space is getting highly saturated, online merchants need to improvise or built their sites accordingly, to captivate maximum of buyers. Magento not only comes with robust feature-sets but also adheres to the latest market trends to help eCommerce owners realise all the exemplary benefits from online selling.

Jonathan Paul is the eCommerce development team lead and a Magento developer in Australia working at PHPProgrammers, an earmarked web development agency providing fascinating and efficient websites, eCommerce solutions and web applications to SMBs and start-ups leveraging the latest of technologies and methodologies.