Using Google Trends to Discover Long-Tail Keywords for Business Growth

In the past number of years, more and more of marketers, SEO professionals, and business owners begin to acknowledge the ability of valuable, consistent content. To stand to get in this sea of content, savvy business owners are starting to harness the ability of long-tail keywords to focus on searchers a lot of specifically and rank higher in search consequences.

Long-Tail Keyword Phrases and Search Engine Positions

What are long-tail keywords? They are longer, more specific keyword phrases that will profit a business when primary or head keywords have monumental competition. For example, a key keyword, like “graphic design,” is extremely reasonable and consumed by all over SEO Cambridge and encompassing areas. A smaller amount of used phrases, like “small company graphic designs,” have a lower search volume but are searched for specifically by a usually intended audience who is clearly curious about specific info on graphic design for small companies. Ultimately, this can translate into a lot of qualified leads.

If an SEO Cambridge net developer specializes in graphic design for small businesses, including a long-tail keyword like this can facilitate them get inflated visibility to approaching clienteles. Therefore, comprising long-tail keywords throughout your website provides you valuable opportunities to get detected by net searchers who are sorting out a product or service more specifically.

So however will you realize these valuable long-tail keywords?

Whereas there are various strategies, one great tool we wish to utilize is Google Trends. Google Trends is helpful as a result of it reveals user intent, which permits you to tailor your content to form it with a more valuable insight for website visitants. It also reveals not solely in style search terms however but their quality has grown (or shrunk) over the course of time. So here is how to utilize it.

First, go to Google Trends and within the “discover topics” case insert the initial keyword you're curious about using and press “Enter.” You will get a graph showing interest over time, regional interest level, and related searches on the screen of your computer.

In the related searches section, you can see the highest connected search phrases, and by clicking the “rising” tab, you can conjointly resolve that keyword phrases are rising in quality. These are keywords you might need to contemplate inserting in your website or blog posts.

To get even more specific, go back to the highest and enter another keyword associated with your business. For example, we entered “small business” in addition to our initial keyword, which was “graphic design.”

Now when you will check the connected searches for each of those keywords, you will realize that “small business website” may be a word that's intensifying in quality. That will be one to feature to our target keyword list.

You can repeat the method to search out a range of long-tail keyword phrases to utilize in your business website content.