Things To Be Ultra-Careful About While Developing Websites

While websites are an inseparable segment of businesses, there are specific ideas and tactics for developing one that can grab as many eyes as possible. Here this article tries pinpointing the psychological factors that play behind the attractiveness of a website and provide tips on how to build one perfect site.

By far, businesses whose websites are running successfully and have grabbed the most number of visitors are the ones who have followed a structured approach for developing their sites. It means a well-planned way to design each and every page of the site so that they convert visitors, which is the ultimate goal of any business website. The key is to follow the psychological instances of the people, i.e. what they likely to seek in a site and then planning the design accordingly.

There are many pretty excellent PHP frameworks including CakePHP, Laravel, CodeIgniter, Symfony to ease the task of website development for businesses. While they can get it done easily by hiring CakePHP developers and so forth, they fail in getting a conversion optimised site because they lack the understanding.

Here’s a list of things that businesses should not be overlooked, but instead should be extra careful about while getting their sites developed.

#1 A website that offers UVP

UVP, which stands for Unique Value Proposition has a great role to play in a website because it helps visitors connect to the company. When they arrive at a site’s homepage, they should be knowing what benefit they can have in the first instance. Providing UVP through the site is all about exclaiming out the company’s values, benefits, purpose or mission with logo, taglines, page titles or sales slogan.

#2 Not an attractive design, but easy navigation

One chief mistake that most website owners make is developing a site that looks appealing in every way, decked with excellent visuals, videography and animations. What they forget is making it easy to use for the visitors who are the layman and not even adept with desktops . To make them visit your site, look for the services you’re offering and avail one, the site should be easy to handle or navigate. There should be clear, clickable tabs with simple words to proceed to next page, any category or any service. There should be no cluttering of content in any pages and the Call-to-Actions should be flashy or visible, placed at prominent places.

#3 Short Forms to drive visitors to goals

While the key aim of a website is to get a visitor converted to a customer, the most proven technique is to get them signed up for any of the website’s services. For instance, newsletters subscriptions, sign-up for free trials, or asking visitors to fill up contact forms to get blogs. This keeps them engaged in some form or the other with the website and certainly increases their chances of availing services only from it when in need.  

#4 Work on catchy Headlines

The idea comes from the way people tend to read the newspaper. Yes, they tend to read those news first that offer catchy titles with bold and bigger fonts. The same thing goes for a website too. Visitors may overlook any crucial section of your site as it does not serve a catchy or a meaningful headline. The best thing to do is to put headlines that directly hit the purchase intentions of customers, like Offers upto_, Save_%, Get Free Services,. Make Profits, and so on.

These illustrations are derived by the online marketers after rigorous studies on the behaviour of users on the web. While they recommend website owners to be considerate about these facts while getting their website developed, it is also important for owners to choose a PHP framework out of the lot that will help them build a conversion-focussed site.

PHPProgrammers is one of the skilled CakePHP developers at PHPProgrammers, an earmarked web development company in Australia, who has experience in websites development for 5 years and knows best what works and what not for conversions.