The Most Used Social Networks

The Most Used Social Networks

Every year, the ranking of the most used social networks changes according to global trends. 2021 was a busy year for platforms and 2022 is shaping up to be an even busier period. That is why the strategies of marketers must be up to date to offer a complete customer experience.

According to the Semrush platform, the most popular social network is Facebook, which has ranked first since its inception. Today, Facebook has about 2.8 billion monthly active users, and about 7 in 10 American adults (69%) say they use Facebook at some point.

It's true that a particular social media platform may seem "right" for your brand, but choosing the social network on which your brand is going to focus its marketing efforts is a very important decision that should be based on knowledge and not on a simple hunch That's why we invite you to continue reading 15 of the most used social networks for 2022. Let's get down to business!

Facebook

Facebook continues to lead the podium of the most used social networks by consumers. With approximately 2.8 billion monthly active users in 2021, it can be said that almost all social media users are on Facebook. Therefore, it is an excellent platform for brands to market their products to a large audience.

Despite having been involved in different legal issues, Facebook is used by 69% of adults in the United States, according to figures from the Pew Research Center. Additionally, these consumers report sharing content at different posting times.

YouTube

It is no surprise that YouTube has been one of the most used social networks in 2020, since its thousands of videos and its wide variety of content are the starting point for many users in the world.

We cannot deny that, during confinement, we went to YouTube to look for exercise routines or cooking recipes that would make our days a little sunnier.

YouTube is one of the most used social networks, ranking second on the list with 2 billion consumers. Approximately 100 hours of video are uploaded every hour that respond to users' search intentions.

There is nothing you can't find on YouTube and it is currently one of the most used search engines globally.

From tutorials, courses, short films, recipes, products, interviews and thousands of video ideas to choose from, YouTube will continue to be one of the most used social networks that will ensure the satisfaction of its more than 200 million monthly consumers. Haven't you opened your own YouTube channel yet? The potential of a huge audience is a great reason to market your business on one of the most famous social networks in the world.

whatsapp

WhatsApp is, perhaps, the application that we use the most in our day to day. It is one of the most used and popular social networks worldwide, and in turn, one of the easiest to use. Like YouTube, WhatsApp reached the figure of 2,000 million people, ranking third in the list of the most used social networks in 2020.

Its increase in the number of users was 100 million people in relation to the year 2019, taking the leadership of the most used instant messaging applications.

One of the great advantages of WhatsApp for companies during 2020 was its WhatsApp Business extension, ideal for SMEs to establish a faster and more effective relationship with their customers through an online service.

We do not know what the future of WhatsApp will be in terms of use, since its latest privacy policy announcement is on everyone's lips and has not been to the liking of many.

However, what we do know is that WhatsApp has been one of the most used social networks in 2020 that has left a mark not only on instant messaging applications, but also on our routines.

Facebook Messenger

In fourth position on the list of the most used social networks is Facebook Messenger, Facebook's own messaging service.

During 2020, this instant messaging application registered around 1,300 million users worldwide, and although its operation is very similar to that of WhatsApp, its only difference is in the appearance of ads within its interface.

As long as Facebook is alive, Facebook Messenger will continue to be one of the most used social networks by its users to chat, call and share content.

WeChat

You have probably heard about WeChat, and although this application is not very popular in our region, in countries like China it was one of the most used social networks by Internet users.

Although it seems irrelevant, this application ranks fifth with a total of 1,206 million consumers, adding 68 million more compared to previous years.

WeChat is a social network that practically has it all: messaging services, calls, personal profiles, purchases and even business accounts.

Despite being one of the most used applications in 2020, its disadvantage is in the little guarantee of data protection by the Government, since it is used to monitor its users in order to implement censorship and surveillance policies. Online behavior.

Instagram

After reviewing the most used instant messaging social networks, Instagram is in sixth place on the list with a total of 1,158 million users.

The truth is that over time, Instagram has become one of the most used applications by users due to its variety of content and multiple features.

Instagram trends are focused on getting the most out of its new options that will optimize the browsing experience and the quality of the content. However, there is a possibility that Instagram will overtake WeChat in number of users due to its exponential growth that does not seem to stop.

Also, the platform offers ads that are not intrusive and are less likely to annoy your target audience. Also, the engagement rate on Instagram is higher than other popular social networks. Therefore, it is essential that digital marketers become more familiar with the platform and know how to advertise on Instagram.

TikTok

In addition to being one of the most used social networks in 2020, TikTok has become an entertainment and fun experience for millions of users around the world.

During 2020, TikTok reached 689 million users, but the social network was banned in India in mid-2020, resulting in the closure of more than 200 million accounts.

However, the application managed to add around 80 million new consumers worldwide, placing it in the seventh position of the most used social networks in 2020.

TikTok, in addition to being one of the most used social networks, is a platform with multiple video editing options to boost your personal brand or your business. Therefore, we invite you to download this free Ebook to learn how to monetize on TikTok and start 2022 on the right foot.

Twitter

Twitter is another of the social networks that we could not fail to mention in the list of the most used in the world. Despite the fact that it has more than 300.6 million users, in recent years it has lost relevance in the world of networks and people began to abandon this contact channel to use other apps. Also check descargar videos de twitter

Still, it is one of the most used media by celebrities and journalists, for example. Also, many companies use it as an agile way to respond to complaints and concerns from customers who have contracted their services. Let's just say Twitter is more tied to customer service these days.

LinkedIn

The social network of professionals, LinkedIn, is another of the most used networks. It has more than 600 million users and is one of the privileged channels for any marketing department of a B2B company. Because digital campaigns can be configured and launched in order to reach a certain target of professionals.

Likewise, b2b businesses can get the most out of LinkedIn by developing personalized and direct message campaigns to professionals who work in certain companies.

In addition, it is not only useful for companies to have their own page within this network, but it also gives users the opportunity to exploit their personal brand through original and creative publications.

You can position yourself in your sector as a benchmark in the matter if you keep the conversation alive on the network. How to achieve it? Starting from valuable content, that is relevant and that is thought, designed and developed to capture the attention of the buyer persona that you have defined.

On the other hand, LinkedIn is a great tool for finding a job. In fact, you can configure your profile to appear before certain searches of human resources recruiters.

Therefore, LinkedIn is a great platform for contact management, personal marketing, managing paid ads, and to top it off, a great job portal. Due to all this, it is one of the most used social networks in recent times.

Pinterest

One of the most used social networks for its visual content appeal is Pinterest. Super useful to get inspired and find new ideas for your business or, why not, to renovate your home.

Also, Pinterest is a medium widely used by brands because it allows them to attract users who then become leads and go through the entire conversion funnel until they become customers. Like any social network, original content is what generates the most interaction and visibility.

For example, if you have an online store you can link to your website. Thus, you will be facilitating the purchase of your products to users who have found your images.