The Most Used Social Networks
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The Most Used Social
Networks
Every year, the ranking of the most used social networks
changes according to global trends. 2021 was a busy year for platforms and 2022
is shaping up to be an even busier period. That is why the strategies of
marketers must be up to date to offer a complete customer experience.
According to the Semrush platform, the most popular social
network is Facebook, which has ranked first since its inception. Today,
Facebook has about 2.8 billion monthly active users, and about 7 in 10 American
adults (69%) say they use Facebook at some point.
It's true that a particular social media platform may seem
"right" for your brand, but choosing the social network on which your
brand is going to focus its marketing efforts is a very important decision that
should be based on knowledge and not on a simple hunch That's why we invite you
to continue reading 15 of the most used social networks for 2022. Let's get
down to business!
Facebook
Facebook continues to lead the podium of the most used
social networks by consumers. With approximately 2.8 billion monthly active
users in 2021, it can be said that almost all social media users are on
Facebook. Therefore, it is an excellent platform for brands to market their
products to a large audience.
Despite having been involved in different legal issues,
Facebook is used by 69% of adults in the United States, according to figures
from the Pew Research Center. Additionally, these consumers report sharing content
at different posting times.
YouTube
It is no surprise that YouTube has been one of the most used
social networks in 2020, since its thousands of videos and its wide variety of
content are the starting point for many users in the world.
We cannot deny that, during confinement, we went to YouTube
to look for exercise routines or cooking recipes that would make our days a
little sunnier.
YouTube is one of the most used social networks, ranking
second on the list with 2 billion consumers. Approximately 100 hours of video
are uploaded every hour that respond to users' search intentions.
There is nothing you can't find on YouTube and it is
currently one of the most used search engines globally.
From tutorials, courses, short films, recipes, products,
interviews and thousands of video ideas to choose from, YouTube will continue
to be one of the most used social networks that will ensure the satisfaction of
its more than 200 million monthly consumers. Haven't you opened your own
YouTube channel yet? The potential of a huge audience is a great reason to
market your business on one of the most famous social networks in the world.
whatsapp
WhatsApp is, perhaps, the application that we use the most
in our day to day. It is one of the most used and popular social networks
worldwide, and in turn, one of the easiest to use. Like YouTube, WhatsApp
reached the figure of 2,000 million people, ranking third in the list of the
most used social networks in 2020.
Its increase in the number of users was 100 million people
in relation to the year 2019, taking the leadership of the most used instant
messaging applications.
One of the great advantages of WhatsApp for companies during
2020 was its WhatsApp Business extension, ideal for SMEs to establish a faster
and more effective relationship with their customers through an online service.
We do not know what the future of WhatsApp will be in terms
of use, since its latest privacy policy announcement is on everyone's lips and
has not been to the liking of many.
However, what we do know is that WhatsApp has been one of
the most used social networks in 2020 that has left a mark not only on instant
messaging applications, but also on our routines.
Facebook Messenger
In fourth position on the list of the most used social
networks is Facebook Messenger, Facebook's own messaging service.
During 2020, this instant messaging application registered
around 1,300 million users worldwide, and although its operation is very
similar to that of WhatsApp, its only difference is in the appearance of ads
within its interface.
As long as Facebook is alive, Facebook Messenger will
continue to be one of the most used social networks by its users to chat, call
and share content.
WeChat
You have probably heard about WeChat, and although this
application is not very popular in our region, in countries like China it was
one of the most used social networks by Internet users.
Although it seems irrelevant, this application ranks fifth
with a total of 1,206 million consumers, adding 68 million more compared to
previous years.
WeChat is a social network that practically has it all:
messaging services, calls, personal profiles, purchases and even business
accounts.
Despite being one of the most used applications in 2020, its
disadvantage is in the little guarantee of data protection by the Government,
since it is used to monitor its users in order to implement censorship and
surveillance policies. Online behavior.
Instagram
After reviewing the most used instant messaging social
networks, Instagram is in sixth place on the list with a total of 1,158 million
users.
The truth is that over time, Instagram has become one of the
most used applications by users due to its variety of content and multiple
features.
Instagram trends are focused on getting the most out of its
new options that will optimize the browsing experience and the quality of the
content. However, there is a possibility that Instagram will overtake WeChat in
number of users due to its exponential growth that does not seem to stop.
Also, the platform offers ads that are not intrusive and are
less likely to annoy your target audience. Also, the engagement rate on
Instagram is higher than other popular social networks. Therefore, it is
essential that digital marketers become more familiar with the platform and know
how to advertise on Instagram.
TikTok
In addition to being one of the most used social networks in
2020, TikTok has become an entertainment and fun experience for millions of
users around the world.
During 2020, TikTok reached 689 million users, but the
social network was banned in India in mid-2020, resulting in the closure of more
than 200 million accounts.
However, the application managed to add around 80 million
new consumers worldwide, placing it in the seventh position of the most used
social networks in 2020.
TikTok, in addition to being one of the most used social
networks, is a platform with multiple video editing options to boost your
personal brand or your business. Therefore, we invite you to download this free
Ebook to learn how to monetize on TikTok and start 2022 on the right foot.
Twitter
Twitter is another of the social networks that we could not
fail to mention in the list of the most used in the world. Despite the fact
that it has more than 300.6 million users, in recent years it has lost
relevance in the world of networks and people began to abandon this contact
channel to use other apps. Also check descargar
videos de twitter
Still, it is one of the most used media by celebrities and
journalists, for example. Also, many companies use it as an agile way to
respond to complaints and concerns from customers who have contracted their
services. Let's just say Twitter is more tied to customer service these days.
LinkedIn
The social network of professionals, LinkedIn, is another of
the most used networks. It has more than 600 million users and is one of the
privileged channels for any marketing department of a B2B company. Because digital
campaigns can be configured and launched in order to reach a certain target of
professionals.
Likewise, b2b businesses can get the most out of LinkedIn by
developing personalized and direct message campaigns to professionals who work
in certain companies.
In addition, it is not only useful for companies to have
their own page within this network, but it also gives users the opportunity to
exploit their personal brand through original and creative publications.
You can position yourself in your sector as a benchmark in
the matter if you keep the conversation alive on the network. How to achieve
it? Starting from valuable content, that is relevant and that is thought,
designed and developed to capture the attention of the buyer persona that you have
defined.
On the other hand, LinkedIn is a great tool for finding a
job. In fact, you can configure your profile to appear before certain searches
of human resources recruiters.
Therefore, LinkedIn is a great platform for contact
management, personal marketing, managing paid ads, and to top it off, a great
job portal. Due to all this, it is one of the most used social networks in
recent times.
Pinterest
One of the most used social networks for its visual content
appeal is Pinterest. Super useful to get inspired and find new ideas for your
business or, why not, to renovate your home.
Also, Pinterest is a medium widely used by brands because it
allows them to attract users who then become leads and go through the entire
conversion funnel until they become customers. Like any social network,
original content is what generates the most interaction and visibility.
For example, if you have an online store you can link to
your website. Thus, you will be facilitating the purchase of your products to
users who have found your images.
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