Superior Traits of Magento that Make it the Recommended Choice

This article aims at highlighting the areas of consideration that signify Magento to be the superior choice while compared to other various eCommerce platforms.

Choosing the most appropriate eCommerce platform to create, manage and maintain an online business is a task of paramount importance. It’s being regarded as the determining factor for success or failure of the business, especially in cases of small businesses that need to cope with limited budgets and resources.

While someone is planning to migrate his store to a different platform or develop an eCommerce store, it becomes crucial for him to choose the right option. Being the leading eCommerce platform, Magento has emerged as the recommended choice of any developers across the world.

Magento is an open-source eCommerce development platform which, apart from hosting a series of rich features, delivers unparalleled flexibility for managing the content, functionality and looks of the store. It also provides users with a dynamic administration interface which, includes SEO, catalogue management and robust marketing tools. All these features collectively offer the power to develop websites which, are customized as per the business requirements.

Following here, we would like to briefly state a comparative overview on Magento and other popular eCommerce platforms.

Magento vs Shopify

Being an open-source platform, Magento offers a wide range of extensions and templates. On the contrary, Shopify needs its own language and is comparatively a smaller platform that provides users with a limited number of templates. Furthermore, Shopify lacks behind Magento in terms of extensiveness since, it doesn’t have a huge amount of customization and reporting options as the latter. Thus, Shopify can be the ideal choice for running small websites for a short time duration, however, Magento is the appropriate choice for users in need of a robust option.

Magento vs BigCommerce

One of the core benefits of BigCommerce is its easy setup, along with its affability towards global shopping. However, Magento development comes with an easy-to-use and fairly simple framework whereas, with BigCommerce, there is a possibility of getting stuck with limited 3rd party support and complex plugins.

Magento vs WordPress

With WordPress, you need to certainly add plugins for making it eCommerce compatible. Since, WordPress was initially built as a blogging platform which, allows eCommerce through the plugins. On the contrary, Magento is solely meant for eCommerce and host a range of well-integrated options for making an online store highly functional, user-friendly and appealing.

Final word

Though every eCommerce solution comes with its definite set of pros and cons, it becomes important for entrepreneurs to attain a clear concept of their core business priorities before choosing the right eCommerce platform. However, Magento comes as a holistic option for all kinds of business ranging from startups, mid-sized companies to large enterprises.

Jonathan Paul is a techie and senior Magento Developer working with PHPProgrammers, who has written a number of writeups on Magento development.