Some Important Local Search Engine Optimization Tips By Experts

Local search engine optimization is actually simple in theory. It’s how businesses improve their online presence specifically for local target audience.

In practice, this is not as complex as you might think; party since Google is refreshingly clear about local SEO ranking factors.

But to help bring even more clarity to the subject and guide to future local search engine optimization efforts. Here are some useful local search engine optimization service tips by experts to help you.

Why Is Local SEO Important?

Nearly half of Google searches are local queries. People search Google for what products or services are near them and you want your company’s website to be on page 1 of results. Now, this requires geo-targeted web content.

For instance, there is a big difference between asking Google how to install lightbulb and where in your area you can buy a lightbulb. For the latter query, Google needs to know:

• That your company is in your nearest location. (proximity)
• That you sell bulbs (relevance)
• That you are the best in selling bulbs (prominence)

Local search engine optimization service is all about giving Google the information it needs for determining that your business is the most proximate, relevant and prominent product or service.

Do you know 82% of smartphone shoppers conduct searches using words such as near me.

72% of consumers who conduct a local search visit a store within 5 miles.

The Top Ranking Signals

The top ranking signals for organic local SEO are:

• Link signals: 27.94%
• On-page signals: 26.03%
• Behavioral signals: 11.5%
• GMB signals: 8.85%
• Citation signals: 8.41%
• Personalization: 7.32%
• Review signals: 6.47%
• Social signals: 3.47%

Irrespective of your business size, you can use local search engine optimization service as per your need to take your business higher.

A Take On Mobility

By default, Google uses the mobile version of a webpage as the main version. This is the reason enough to create a mobile-friendly website, but the stakes are also higher as far as local SEO is concerned.

Mobile-friendly or responsive website is the fifth most essential ranking signal.

It is also worth adding that local SEO is essential in voice search: 75% of smart speaker owners search for local businesses at least once per week. This is not necessarily actionable information- but it will be worth keeping in mind if and when voice search becomes popular.

Local SEO Tips To Follow:

Prioritize And Optimize GMB

Optimize the GMB listings with up to date information, but also useful content that would help retain searcher’s attention.

Update All NAP (+W) Listings

Keep your NAP(+W), business hours and other company info up to date and consistent on GMB, but also on business directories.

Solicit And Respond To Customer Reviews

Online reviews improve your business’s visibility on local search, demonstrate that you care what customers think and improve keyword rankings (just avoid keyword stuffing).

Focus On Ongoing Optimization

As part of the ongoing local SEO strategy, create web content that targets local keywords, try to get backlinks through multiple online channels and solicit customer reviews.