Some Important Local Search Engine Optimization Tips By Experts
Local search engine optimization is actually simple in
theory. It’s how businesses improve their online presence specifically for
local target audience.
In practice, this is not as complex as you might think;
party since Google is refreshingly clear about local SEO ranking factors.
But to help bring even more clarity to the subject and guide
to future local search engine optimization efforts. Here are some useful local
search engine optimization service tips by experts to help you.
Why Is
Local SEO Important?
Nearly half of Google searches are local queries. People
search Google for what products or services are near them and you want your
company’s website to be on page 1 of results. Now, this requires geo-targeted
web content.
For instance, there is a big difference between asking Google how to install lightbulb and where in your area you can buy a lightbulb. For the latter query, Google needs to know:
- That your company is in your nearest location. (proximity)
- That you sell bulbs (relevance)
- That you are the best in selling bulbs (prominence)
Local
search engine optimization service is all about giving Google the
information it needs for determining that your business is the most proximate,
relevant and prominent product or service.
Do you know 82% of smartphone shoppers conduct searches
using words such as near me.
72% of consumers who conduct a local search visit a store
within 5 miles.
The Top
Ranking Signals
The top ranking signals for organic local SEO are:
- Link signals: 27.94%
- On-page signals: 26.03%
- Behavioral signals: 11.5%
- GMB signals: 8.85%
- Citation signals: 8.41%
- Personalization: 7.32%
- Review signals: 6.47%
- Social signals: 3.47%
Irrespective of your business size, you can use local search
engine optimization service as per your need to take your business higher.
A Take On
Mobility
By default, Google uses the mobile version of a webpage as
the main version. This is the reason enough to create a mobile-friendly
website, but the stakes are also higher as far as local SEO is concerned.
Mobile-friendly or responsive website is the fifth most
essential ranking signal.
It is also worth adding that local SEO is essential in voice
search: 75% of smart speaker owners search for local businesses at least once
per week. This is not necessarily actionable information- but it will be worth
keeping in mind if and when voice search becomes popular.
Local SEO Tips
To Follow:
Prioritize And
Optimize GMB
Optimize the GMB listings with up to date information, but
also useful content that would help retain searcher’s attention.
Update All NAP (+W)
Listings
Keep your NAP(+W), business hours and other company info up
to date and consistent on GMB, but also on business directories.
Solicit And Respond
To Customer Reviews
Online reviews improve your business’s visibility on local
search, demonstrate that you care what customers think and improve keyword
rankings (just avoid keyword stuffing).
Focus On Ongoing
Optimization
As part of the ongoing local SEO strategy, create web
content that targets local keywords, try to get backlinks through multiple
online channels and solicit customer reviews.
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