Significance Of V-Day For Retailers

Posted by Reg Burn
5
Jan 31, 2017
363 Views
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Since Valentine’s Day is just about a couple of weeks away, now seems to be an ideal time for discussing the significance of this day for retail business owners. What is it that drives retailers to put more effort into their merchandising and display techniques for this special occasion? Surely, it is the fact that V-Day is the greatest spending occasion after the season of shopping spree for Christmas. The potential of increased sales is very high and there are several opportunities to develop fruitful relationships with existing as well as new customers.

However, if you are a retailer in Sydney and planning to make substantial profits on Valentine’s Day, you need to use the right tools for grabbing the attention of your target audience. There are a number of methods that you can deploy to spruce up your shop for the occasion. Here are a few relevant tips:
       
Design Of The Store

First of all, it is extremely vital that you embellish your shop ideally for reflecting a professional appeal of your space and sending out a message to customers that you mean to conduct business. While planning the decorations, pick from traditional shades and their modern variations, such as red, pink, peach, salmon, coral, yellow, white, blue and orange. You can opt for heart-shaped and cupid hangings, along with showcase stuff on coloured display stands. If there are mannequins present in your home, you may embellish them as well, using patches and stickers. A few cheerful cards can be pasted on the walls also for a lovely appeal inside your store.
        
 
Window Displays

As for window displays, you already know what their theme would be - love. You can merchandise in any way that agrees with your preferences, but make sure you are creative. Take enough time to plan the window displays properly. Ensure that they are in accordance with the overall theme and manufactured by some reputed company offering Perspex signage in Sydney.

Promotions & Discounts

On the occasion of Valentine’s Day, it is really important that you offer promotions, discounts and sales in your retail store. Also, you will need to advertise them properly in the shop windows, through social networking sites, and email newsletters.

Thus, now that you have understood the basics of prepping your retail shop effectively for Valentine’s Day, make sure you implement them for attracting more and more clients in the following days.
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