Is Your eCommerce Site Turning More Conversions? Here Are The Ways
This article attempts to define the key ways that you should keep in mind to turn the majority of visitors coming up to your eCommerce store into the final buyers.
The only goal of eCommerce businesses is the to earn bags of money at the end of the day by converting a majority of visitors to buying customers. However, not all eCommerce sites are that efficient enough to persuade every visitor and make them pass through the conversion funnel. You need to place certain elements or magnets that can actually make or break the conversions of a site by driving visitors. Further with Magento eCommerce development or any front-running eCommerce platforms like WooCommerce, Shopify, you can have an excellent website inculcated with all the leads converting magnets.
Thus, here’s a handful of crucial UX and UI principles that you need to assure that your hired eCommerce developer will adhere with to give your site an extreme boost in conversions.
Working on the Abandonment Gap
While half of the visitors would not complete the checkout of their added cart, the reasons are multiple. Unclear prices, excess surcharges, saving the cart for later purchase or items are not qualified for free delivery are some. Reason can be anything and so make sure your website is equipped with tools to deal with such abandonment. Auto-send an email immediately after to remind the buyer of its left-out items or a push notification reminding what awaits to check out.
Mastering the technique of upselling
Offering the buyers with something lucrative add-ons or products while they checkout with the main item is a great way to churn out higher conversions. It directly adds to the order value of the particular buyer. Also, it decreases the chance of abandonment by making buyers think that they might not get such a great combination of products at such a reasonable price anywhere else later.
Bigger, clearer and quality images say a lot about products
Both the size and quality of the product imagery matters in eCommerce. Images with extreme clarity and fineness of the colours, light and texture will help the buyers to know what they are buying will exactly look like. Besides, they should have the option to zoom in the images and view them from multiple angles.
Getting upfront and precise with navigation
While its usual in eCommerce to find products using the category names, many shoppers do not have that notion of search in their minds. They either want to find what they need directly typing the product or simply by scrolling through the pages. So, navigation has to be as simple and fast as possible and there’s should be the least ambiguity. Adding up proper images to the navigation bars or menu is the way to do that as they act as firm visual cues for the visitors.
Checkout should be a painless experience
Why complicate or convolute the process of checkout when it can be kept simple. While optimising the entry fields to most needed ones is one way, keeping CTAs at prominent places, placing trust symbols and including multiple payment modes are few must-have instances for providing painless checkout.
If you have well understood the key principles for maintaining higher conversions, it’s time now you put them to good use by asking your eCommerce developer and see your sales soaring high.
Jonathan Paul is a proficient Magento developer in Australia who works at PHPProgrammers, the leading company based in Sydney that offers standalone solutions of eCommerce to the businesses and big merchants sticking up to the latest trends.
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