How To Make Holiday Promotions For Your Magento eCommerce Store

This article will present some of the most fascinating ways to spike up sales of an eCommerce store in the holiday seasons.

Holidays are approaching near and so you need some of the powerful ways to spur up the seasonal sales of your eCommerce stores, regardless of the platform it is built with. With Christmas and New Year around the corner, it’s time for your business to ring in the glee with new marketing strategies or campaigns. While every other peer in the eCommerce industry are rolling out or have already rolled out new offers or marketing tactics, you should not be delaying anymore to update your store to match the festive spirits.

The ways to refresh your Magento-based eCommerce site might be a cakewalk for you if you have an expert Magento developer in Australia, who will put themselves in customer’s shoes to get your store entitled to their festive moods. Here are the certain most proven ways for holiday promotions this year.

Early offers are better than late ones

Timing is most vital if you want to boost your holiday sales because buyers mostly have the binge of shopping earlier before the holidays arrive. They are either into buying new things to gift loved ones or for themselves to make holidays somewhat special without a rush. So, push your holiday promotions in advance before your competing partners lure away shoppers with their offers!

Get the store transformed into a holiday theme

You need to fully deck up and glamourise your store exclusive festive themes of Magento. But for that, you first need to perceive well your brand’s value so that the theme goes with it. Not only that, you need to drive your promotions with a theme that commits updating autogenerated emails to the customers with festival images, coloured templates, and other signs of the seasonal spree to excite and tempt them.

Making the purchase process easier

The easier your store can make the purchasing and checkout process for the customers, the more you can win over their hearts and pursue them in buying whatever they want from your store. Allow guest checkout or page redirect to checkout process from social media Ad posts, without registration to provide your customers with flexibility in such a peak time. Moreover, to keep continuing their shopping fling until the season ends, you can gift them with offers on next purchase with coupon codes at the checkout stage.

Creating a ‘deals page’ or ‘banner’

While a theme will just be a notice to the shoppers that your store is also ready to get into for holiday spirits, what are you doing actually to make it special to them in the holidays? With the same products and categories and a new look, it will just be a treat to their eyes. Instead, make it unusual with jaw-dropping Christmas or New year special deals. You can just ask your Magento expert developer to create a banner or an exclusive homepage just to showcase the deals you’re offering.

While applying these strategies for your store’s holiday drive don’t forget that it is time when the store will be flooded with visitors. So, do not just enhance the site with banners and new look but also optimise its loading speed. During the holiday seasons, a morosely slower site can cause you the biggest losses.

Jonathan Paul is a passionate writer, a techie and experienced Magento developer in Australia at PHPProgrammers, a prominent eCommerce solutions provider and Magento development company with sheer expertise.