How to Develop a Good Colour Sense for Being a Successful Graphic Designer?
Images and messages are everywhere, even on products we buy and
company logos we know, such as Coca Cola and McDonalds. These products have
been made really effective thanks to graphic design. Graphic Design covers a
lot of elements but color is the most important one. In this day and age where
distractions are everywhere, color still plays a vital role to grab our
attention and senses. Let’s discuss how to develop good sense in color and what
messages you can convey with some colors.
Start with Client’s Preference
When you take a new project or start with a new client, you need
to figure out the colors a client needs or wants. Color is too subjective. For
example, if your client hates blue, you shouldn’t use it even if it fits best
to the project. If client doesn’t like a color, keep this emotional reaction in
mind. You should especially start with logos by considering the likes and
dislikes of client. Though you may not want to limit your work to their
preference, there are chances they you can easily work with them by avoiding colors
they don’t like.
Industry
It is always recommended to choose colors according to industry.
For example, green refers to medicine and blue refers to service. Warm colors
like maroon, beige and orange refer to organic food. Though there is no hard-and-fast
rule, some colors match well with some industries and those combinations don’t
come accidently. For example, blue is the favorite color of several tech
companies, along with healthcare providers and insurance companies. Red is the
color of appetite. So, it is famous in food and beverages. In addition,
cozy and warm browns and oranges are famous in pet care and real estate. Brown,
black and beige are used by professionals like attorneys, architects, and
finance managers.
Emotional Reaction
When selecting colors for graphic design, you should also consider
your emotional reactions. This way, you can convey that emotional reaction when
presenting to clients. They can understand your color choices, even though they
don’t like the colors. Emotional reactions are also formed by personal and
cultural experiences. Despite age, gender, and cultures, people usually have
same reactions when they see colors –
·
Red – Passion, Excitement,
Danger
·
Orange – Tangy, Friendly, Lovely
·
Pink – Young, Sweet, Lively
·
Gold – Elegant, Stable
·
Yellow – Warm, Energy, Caution,
Cheerful
·
Light Blue – Cool, Healthy Young
·
Dark Blue – Peace, Logic, Stability,
Faith
·
Green – Friendly, Alive, Organic
·
Gray – Mature, Cool
·
Purple – Mysterious, Elegant,
Royal
·
Black – Strong, Sophisticated
·
White – Simple, Pure, Honest
·
Brown – Earthy
·
Beige – Natural, Durable
Bottom Line
Are you still looking for some color inspiration? You may learn
and get deeper understanding with graphic design courses in Delhi& jaipur. At
TGC India, we have highly skilled faculties and best quality study materials to
provide the right education to students. It is the best graphic design
institute in Delhi to offer placements in well-known and leading companies.
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