Google confirms mid-December search ranking algorithm updates
![Image](https://www.apsense.com/blog_photo/20171222/1513920286681942.jpg)
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted
![](https://searchengineland.com/figz/wp-content/seloads/2016/03/google-code-seo-algorithm3-ss-1920-800x450.jpg)
Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.”
Search Engine Roundtable survey of 100 webmasters and concluded that the updates are related to keyword permutations and sites utilizing doorway pages. You can read his full analysis here.
“SEMrush Sensor follows all the changes that occur on Google SERPs in 6 countries for both mobile and desktop separately. On top of the general volatility score per country, Sensor tracks scores for various industries and indicates the change in 15 SERP features and % of HTTPS and AMP.
Some industries experience more change than the others on daily basis (for example, due to higher competitiveness). Thus, Sensor introduced the Deviation score that analyses which industries had biggest the volatility spikes in relation to their usual score.”
Article Source: Search Engine Land
Comments (5)
PRAKASH UPRETI
11
SOCIAL MEDIA MANAGER/ CONTENT
welcome dear Mr. DC-------------
Anubhav Yadav
14
Digital Marketing
Thanks for sharing this update.
Preeti Morya
6
Content writer
Thanks For sharing Information
Devesh Chauhan
11
seo expert, digital marketing, wordpress developer
Thanks @Prakash Chandra
PRAKASH UPRETI
11
SOCIAL MEDIA MANAGER/ CONTENT
thanks to giving Google update such an important for all