Display Struck Out Default Price with Discount Price on WooCommerce Store

Displaying price change on ecommerce stores is an effective way to attract more buyers and what better way to do it than by striking through the original price, and displaying the discounted price side-by-side.

Strikethrough pricing is a marketing strategy that explicitize how much the customer can save on their purchase. It creates a sense of urgency by compelling casual viewers to make a purchase in order to steal the deal. 

Why Strikethrough/Cross-out/Strike-out Pricing Works?

Strikethrough pricing is a visual representation of putting original price and discounted price side-by-side; it implies that users can save big time if they ‘buy now.’ It is a strategy that works best for impulse buying and time-bound purchases. 

You can be sure that strikethrough pricing discount display works; top ecommerce brands such as Amazon, Etsy, Walmart employ strikethrough product discount displays to attract new store registrations and retain loyal customers.

Read more on Custom WooCommerce Discount for User