Digital Advertising Specialist, Who Is What He Does And How Much He Earns

Nowadays old advertisements on billboards, newspapers, flyers, on the radio etc ... are gradually being joined by advertisements on the web and more specifically we can also find them on apps and in social networks.

In fact, many companies have long sensed the potential of this opportunity and have started investing in  online strategies  to expand their market.

The figure of the Digital Advertising Specialist therefore becomes equally important  , that is, the strategist who plans and guides these digital campaigns.

What Is The Work Of The Digital Advertising Specialist

Specifically, it deals with structuring online advertising strategies that are expendable and personalized, considering:

·         Budget

·         Targets

·         Vertical panorama of the typical customer

What is meant by online advertising?  everything that revolves around the digital presence of one or more customers, which takes advantage of PPC sponsorship and editorial management on social media.

What Are The Digital Advertising Specialist Tools

The web has multiplied the channels and methods, free or paid, for the company's marketing and online presence strategies: from the management of social profiles to real advertising campaigns on the same social media (such as Facebook Ads, Twitter Ads, LinkedIn, ...), from email marketing with increasingly effective newsletter tools (for example, Mailchimp) to the use of search engines through the tools offered by them (Google AdWords is the best known) and the improvement of positioning in terms of SEO (Search Engine Optimization) and SEM (Search Engine Marketing).

In particular, these latter tools are important for realizing what is one of the main objectives of online marketing: not only the increase in traffic to your sites, but also the conversion of visitors from users to customers.

How Much Does Digital Advertising Specialist Earn?

This figure can act as a  freelance  or within  web agencies  that carry out online advertising campaigns for other customers; not only that, it can also work for  large companies and multinationals  equipped with their own marketing, sales and communication area.

As regards  remuneration , the average salary is around 30,000 euros gross for junior figures (from 0 to 6 years) and around 70,000 USD gross for senior workers (from 7 years onwards) who work for large companies.

Do you also want to start the journey to become a digital advertising specialist? Here is a course on the Google advertising platform that can be right for you